Nobel kumhpa-lu ai myit masa npawt tara gaw, na a dut mari manu jahpu masa hpe gara hku galai shai ya lu ai-hpe, electronic shelf label ni gaw aten dep gara hku bungli galaw shangun lu ai.
Yogurt gawm lahkawng gaw supermarket a shingdu kaw dung nga ai. Brand langai sha, size langai sha, manu langai sha re. ESL tag langai hta ."20% sau lawm ai". Kaga langai mi gaw ."80% sau-n lawm ai."
Gara hpe nang lata na kun?
Masha law malawng gaw "fat-free" hpe n-gun n rawng ai sha rim la ma ai. Raitim, label lahkawng yan gaw yogurt langai sha hpe tsun dan ai. Tsa htam shadang 20 hta na sau IS tsa htam shadang matsat hta na sau-n lawm ai. Madung masat masa.
Dai ga si kaji gaw-"sau lawm ai" kaw nna "sau{1}}n lawm ai"-de galai shai ai gaw, na a bawnu gaw dai arung arai hpe gara hku garan ginhka ai hpe tsep kawp galai shai kau ya ai. Langai gaw hkam kaja lam n nga ai ngu hkamsha ai. Kaga langai mi gaw hpaji rawng ai hku lata la ai zawn hkamsha ai.
Ndai gaw .hkrang shapraw ai akyu. Bai nna, nang gaw dut mari ai lam hta rai yang, dai gaw, n-gun n rawng ai arung arai ni hte, nhprang arai ni hpe shinggyin la lu ai arung arai ni a lapran na shai hkat ai lam re.
Nobel kumhpa hpe mu tam ai
1981 ning hta myit masa hpaji ninghkring Daniel Kahneman hte Amos Tversky yan gaw, si hkrung si htan byin shangun ai ana hpe tsi lajang ai lam hte seng nna, shanglawm ai ni hpe madun dan ma ai. Laksan lata la mai ai lam ni hpe "masha 200 a asak hpe hkye la na" ngu nna masat da ai shaloi, 72% gaw shim lum ai ladat hpe lata la ma ai. Dai zawn re ai lata la mai ai lam ni hpe "400 si na re" ngu nna frame galaw ai shaloi, 78% gaw gamble galaw na matu lata la ma ai.
Math langai sha re. Mahtai langai sha re. Nhtan shai ai dawdan lam ni.
Ndai sawk sagawn ai lam a majaw Kahneman gaw sut masa lam hta Nobel kumhpa lu wa sai.
Hpa majaw sum mat ai gaw lu la ai hta grau nna hkra machyi ai
Gat lawk hta, .sum ai gaw lu ai hta grau sawng ai ngu hkam sha ai kaja ai ngu hkam sha ai. Nang lama ma lu la ai shaloi, dai gaw discount-kaja ai, raitim malap kau mai ai sha re. Nang lama ma sum mat ai shaloi, dai gaw na a gumhpraw, na a ahkaw ahkang hpe hkawm mat wa ai lam rai nga ai.
Gara supermarket de mung shang nna hpa byin ai hpe yu u. Fresh produce daw hta, mari ai ni gaw "Limited Time - Last 2 Hours" (sh) "Only 5 Left" ngu ka da ai laika ni hpe ka da ai arung arai ni a grup yin hta shinggrup nga ma ai. Ndai arung arai ni gaw minit loi mi laman hta leng ni de htingnut mat wa ai. Dai aten hta, bu hpun palawng shingdu kaw, "Great Value" (sh) "Super Savings" ngu ka da ai racks ni gaw, law malawng n myit mada ai sha dung nga ai, customers ni gaw, n-gun n rawng ai sha, n-gun n rawng ai hku hkan tam nna, lata n lang ai sha hkawm mat wa ma ai.
Shai hkat ai lam kun? Frame langai gaw sum mat na hpe hkrit tsang shangun ai. Kaga langai gaw, akyu lu na matu sha ga sadi jaw ai.
Sum mat ai hpe n dawng n yawt ai gaw, lu la na myit jasat hta 2-2.5x grau n-gun ja ai. "Missing out" gaw "deal lu ai" hta grau nna galaw ai lam hpe shabyin ya ai.
Ndai gaw na a manu jahpu ni a matu hpa lachyum rai kun
Manu bung ai bung ai arung arai ni gaw, nang gara hku tsun dan ai hpe madung tawn nna, grai shai ai dut shabra ai lam ni nga chye ai.
Lata Sanitizer: Product langai sha, labau n bung ai
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Kaja ai hkrang |
N kaja ai hkrang |
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"99% ana zinli ni hpe sat kau ya ai". |
"Germs 1% sha hkrung nga ai" |
Ga si lahkawng yan gaw masat masa hku nna bung ai. Raitim "99% hpe sat kau ai" ngu ai gaw makawp maga hkrum ai ngu hkam sha shangun ai. "1% survive" ngu ai gaw dai 1% gaw nang hpe machyi shangun na kun ngu myit yu shangun ai.
$100 shayawm ai tara
$30 manu ai palawng langai mi?"50% shayawm ai""$15 hpe hkye la u" ngu ai hpe gap ai.
$1,000 manu ai laptop langai mi kun?"$200 hpe hkye la u""20% shayawm ai" hpe dang kau ai.
Gara nambat hpe raitim, bawnu gaw bai htang ai.hkam sha aigrau kaba ai. Dai hteElectronic shingdu masat kumla ni, nang gaw manu jahpu hpe madung tawn nna percentage hte dollar hpe kalang ta galai shai mai ai-backend kaw kalang dip dat yang, na a store kaw na tag shagu hpe second loi mi laman update galaw mai ai.
"Limited Time" ESL Tags npu na arung arai ni hpa majaw lawan dut sha kau ai
Na a buga na supermarket kaw na shelves kaw na hprawng pru wa ai arung arai ni hpe sadi hkrup ai kun? ESL tag ni hpe yu yu ga. Shanhte gaw galoi mung ngu na daram lawan ladan tsun shaga ai lam ni hpe madun ma ai:
"Hpang jahtum ahkaw ahkang-dai shana ngut sai"grau kaja ai"Dai ni grai kaja ai!"
"Stock kaw 3 sha ngam ai"grau kaja ai"Ya mari nna mahkawng u"
ESL system ni hpe na a sut masa jahpan hte matut da ai shaloi, ndai sum mat ai-frame shiga ni gaw shi hkrai shi gram lajang wa ai:
Arung arai > 100:"Ndai shata hta dut shabra ai kaja dik htum - 5,000+" hpe madun u (shinggyim wuhpawng sakse)
Arung arai < 20:"[X] sha ngam ai - lawan dut ai" hpe madun u (n law htum byin shangun ai)
Arung arai < 5:"Htum mat sai!" + LED flash sadi jaw ai (lawan dik htum)
Manual hku nna jep yu ai lam n nga ai. Moi na tags ni n nga ai. Dai system gaw, tengman ai-ten na inventory data hpe shaw la nna, stock madang ni galai shai ai aten hta frame ni hpe galai shai kau ai. Scarcity messaging gaw teng sha teng ai shaloi sha pru wa nna-restocking galaw ai shaloi shi hkrai shi mat mat ai.
Aten-madung tawn nna Frame galai ai
Lani mi na aten n bung ai gaw, n bung ai frame ni hpe shaga ai. Jahpawt hkawm sa ai wa hte shana browser yan a myit masa gaw tsep kawp shai ai-hpe tsep kawp n bung ai shiga ni hpe bai htang ai.
ESL a aten masat da ai madun ai ladat hte, ndai galai shai ai lam ni gaw shi hkrai shi byin pru wa ai:
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Shani na aten |
ESL madun ladat |
Hpa majaw bungli galaw ai |
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Jahpawt hprawng ai (6-9am) |
"Customer ni ra sharawng ai" |
Busy mari ai ni gaw shawa masha ni hpe kam ai-shinggyim wuhpawng sakse awng dang ai |
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Jahpawt hkying 11am-2pm) |
"Daini na Laksan" |
Browser ni hpe ya mari na matu lachyum ra ai |
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Shana de hpawng (6-9pm) |
"Daini Hpang jahtum Ahkaw Ahkang" |
Sum mat ai frame gaw n hpaw shi yang galaw ai lam hpe shadut ya ai |
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Laban bat kru ya hte sanit ya nhtoi |
"Dinghku Hkrang=Grau Kaja ai Manu". |
Bulk-mari ai myit masa hpe shadut ya ai |
Management system kaw kalang mi sha tawn da u. Aisle shagu na tag shagu gaw, masat da ai aten hta kalang ta shift galaw ai. Staff n nga ai npu kaw hkawm ai. Manual shut ai lam n nga ai. Ahkaw ahkang sum ai lam n nga ai.
-mawdaw law ai ndau shabra ai ginra ni a matu,LCD digital shingnip niamplify the effect further- countdown aten ni hpe madun dan ai, flash dut shabra ai sumla hkrung ni hpe madun dan ai, hte tengman ai-ten hta "X masha ndai hpe yu nga ai" ngu ai shinggyim nga pra masa sakse hpe static tags ni gaw asan sha n lu jaw ai.
Negative Framing awng dang ai shaloi
Hkamja lam- hpe myit dum ai mari ai ni a matu, mari na myit jasat gaw .hkrit tsang hpa hpe koi gam ai, akyu n lu ai:
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N-gun n law ai |
Grau nna akyu rawng ai |
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"Protein law ai" |
"Zero shinggyim masha ni galaw ai arung arai ni" |
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"Vitamin law law rawng ai" |
"Sugar n bang ai" |
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"Nutrition lata la ai" |
"Hkamja lam hte seng ai tsi ni kaw na lawt lu ai" |
Hkamja lam- hpe myit dum ai customer gaw akyu lu na matu n mari ai-shanhte a hkum hkrang hta n kaja ai arung arai ni hpe n bang na matu mari ai. "Paraben-Free" (sh) "Artificial Colors n nga ai" ngu ai hpe madun da ai tsi rung hte hkamja lam hte seng ai lam ni hta ESL tag ni gaw, laklai ai lam- hpe madung tawn ai shiga ni hpe tut nawng grau kaja hkra galaw lu ai.
Laika bang ai manu
Shaning shagu shanglawm ai: $1,200/shaning hte "$3.29/shani sha"
Manu maren sha re. Hkum tsup ai hku n bung ai hku hkam la ai. Gumhpraw law law hpe shani shagu na manu jahpu kaji ni hku garan nna, shanhte hpe kaji kajaw ngu hkamsha shangun ai. Electronics gat seng ni hta "$648" ngu ai malai "$27/month" ngu ka da ai ESL screen ni gaw, myit ung ang ai browser ni hpe mari ai ni de galai shai kau ya ai.
N kaja ai lam ni hpe kaja ai lam de galai shai kau ai
-hpang jahtum na ni ai arai ni gaw framing galaw ai hta yak hkak ai lam hpe shabyin ya ai. "Kade nna yang htum mat na" ngu ai gaw n kaja ai zawn na lu ai. Raitim, bai gram lajang u:
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N-gun kya ai hkrang |
ESL hta ngang kang ai hkrang |
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"1/15 hta htum mat na" |
"Lusha jahten sharun ai lam hpe shayawm u - Dai ni laksan manu" |
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"Jasan jaseng ai lam" |
"Hpang jahtum na Markdown - 40% jat nna shayawm kau sai" |
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"Hpang jahtum ahkaw ahkang". |
"Flash Sale: Hpang na hkying hkum 4 laman sha" |
ESL gaw ndai aten- hpe hkam sha lu ai switch ni hpe kalang ta hte shi hkrai shi galaw ya ai. Na a inventory system a aten htum ai data hpe matut nna, rawt jat galu kaba wa ai markdown frame ni hpe shabyin ya u: 3 ya pru ai shaloi 20% shayawm ai, 1 ya pru ai shaloi 40% shayawm ai-magam gun langai mi mung tag hpe n hkra ai sha yawng hpe gram lajang ai.
Hpang jahtum na LCD screen nindai hpe grau nna jat wa shangun lu ai, tengman ai lawan ladan lam hpe shabyin ya ai, -makau na n kaja ai arung arai ni hpe -lawan ai dut shabra ai lam de galai shai shangun ai, animated "Flash Sale" countdowns ni hte galaw lu ai.
Framing n mai galaw ai shaloi
Framing galaw ai effect gaw mau hpa n re. Dai gaw grai n-gun yawm mat ai shaloi:
-Stake kaba mari ai lam ni: Mawdaw (sh) nta mari na kun? Customers ni gaw grai ahkyak ai myit sawn sumru ai lam hpe bang nna, framing tricks hku nna mu lu ai.
Hpaji rawng ai mari ai ni: B2B mari ai lam hta kungkyang ai ni gaw "99% akyu rawng ai" hte "1% hkrat sum ai" ngu ai lachyum gaw langai sha re ai hpe chye ma ai.
Hkrang nsam dan dawng ai grup yin: Customers ni gaw frame lahkawng yan hpe kalang ta mu lu ai shaloi, effect gaw cancel mat mat ai.
Hkrang shapraw ai arawn alai
Framing gaw n-gun ja ai. Dai atsam gaw lit hte rau sa wa ai.
Akyang lailen masa:
Tengman ai shiga hpe ladat amyu myu hku nna tang madun ai ("80% n-gun n rawng ai"="20% n-gun n rawng ai"=lahkawng yan teng ai)
Customers ni myit tsang ai teng man ai akyu ara ni hpe madi madun dan ai
Arung arai ni teng sha n law ai shaloi sha, n law htum shiga hpe jai lang ai
Line hpe lai di ai lam:
Fake scarcity (2,000 nga ai shaloi "2 sha ngam ai!")
N nga ai akyu ara ni hpe tsun mayu ai
Hkrit tsang hpa masha jahpan hpe zingri zingrat ai
Ethical masat masa galaw ai bungli nikaja dik htumaten galu-. Hkalem hkrum ai ngu hkam sha ai customers ni gaw bai n wa ai. ESL hpe tengman ai inventory data hte matut mahkai da ai hte, na a scarcity claims ni gaw galoi mung hkrak ai-dut shabra ai lam hpe woi awn ai shaloi kam hpa myit hpe gawgap ya ai.
Hpang kalang, supermarket kaw na hprawng pru wa ai arung arai langai hpe mu yang, dai a ESL tag hpe yu u. Shiga gaw manu zawn ahkyak ai.
Tinang hkum tinang san yu u:Ngai gaw customers ni hpe shanhte hpa GAIN na, shing nrai hpa LOSE byin wa na hpe tsun nga ai kun?
Dai framing effect hpe shaning tsa lam hku sakse madun da sai. Nnan ai lam gaw, dai hpe scale-shani na aten, inventory madang, product category hku nna, yawng hpe management dashboard langai kaw na galai shai ai hku galaw lu na hpaji masa rai nga ai.
Hpaji masa hpe tatut hta jai lang u
LEGOYO jak rung shingnip masat kumla ni hte LCD digital shingnip niframe- hpe madung tawn ai manu jahpu masa ni hpe galaw na matu npawt nhpang gawgap ai lam ni hpe jaw ya ai:
Langai-dip dat jang-hkum tsup ai gram lajang ai lam ni: Tag shagu hpe hkying hkum hku n re ai sha second hku galai kau u
Jahpan tawn da ai frame galai ai: Jahpawt/shana/shana madun ai ladat ni hpe shi hkrai shi galaw ai hku masat da u
Laksan -mega hpe shabyin ya ai: Tengman- aten n law ai hkrang sumla ni a matu na a stock data hpe matut mahkai u
A/B chyam dinglik ai atsam: Shara shagu hta n bung ai frame ni hpe galaw nna, teng sha hpa bungli galaw ai hpe shadawn yu u
LCD shamu shamawt ai lam: Hpang de hti ai aten ladaw ni, flash dut ai lam ni, masha law ai -masha law ai shara ni hta video ndau shabra ai lam ni
Hpaga lam
E-ink Electronic shingdu masat kumla ni(2.66" kaw nna 7.3" du hkra)
LCD Digital manu jahpu shingnip ni(10.1" hte 15.6", langai & lahkawng-maga)
Hkrang nsam dan dawng ai LCD madun ai
Shada da matut mahkai ai Kiosk hparan ladat ni
Kaja dik ai frame gaw nang chyam yu sai frame re. ESL gaw chyam dinglik ai lam hpe galaw ya ai.
