Ndai laika buk hta, teng sha ahkyak ai hkrang shapraw dawdan lam ni hpe tsun da ai: laika ka ai ladat, nsam masa, shiga hpe ahkyak shatai ai lam, myit masa manu jahpu hpe madun dan ai lam, laika man masat masa ni hte bungli galaw ai shaloi dai npawt tara ni hpe gara hku jai lang mai ai (sh) .electronic shingnip masat kumla ni. Htap htuk ai shara ni hta, masat da ai nambat ni, arung arai ni hpe madi madun ai lam ni, tara madung gaw nang hpe ninghkap ai lam ni lawm ai.
Typography: Myi hpe lam madun ya ai npawt nhpang hpe gawgap u
Font lata ai lam gaw manu jahpu - hpe hkrang shapraw ai hta grau nna akyu pru ai dawdan lam rai nna, grau nna n tara ai hku galaw ai lam mung rai nga ai. Yaw shada ai lam gaw, langai hkrai sha nga ai hku nna, myi hte mu lu ai lam n re; kaga hpa mung n registration galaw shi yang, customer a myi hpe manu de du hkra galaw ya ai lam re.
Typeface lahkawng sha mai lang ai.Langai gaw, madung manu hte arung arai mying a matu; second langai (ra sharawng ai) gaw unit price (sh) SKU zawn re ai madi shadaw ai shiga ni a matu re. Lahkawng hta jan ai gaw akyu rawng ai shiga ni hpe n jat ai sha, myi hte mu lu ai nsen hpe shabyin ya ai.
Size ratio hpe sha n-ga, size ratio hpe mung masat da u.100% hta dut shabra ai manu, dai size a 50–60% hta original strikethrough manu. Manu lahkawng yan gaw scale langai sha hta dan dawng wa ai shaloi, customers ni gaw gara gaw ya aten - re ai hpe chye na ra ai, dai extra moment of confusion gaw design hte nang galaw ai friction re.
Sans-serif laika si ni gaw kaji ai size ni hta mawn sumli ai laika si ni hta grau kaja ai.Script hte madun ai font ni gaw shelf-edge label ni a matu ra ai point size ni hta hkrat sum mat ai. Geometric (sh) shinggyim masha sans-serif gaw 14pt hte lawu de galai shai ai gat seng nhtoi hta hti mai ai hku naw nga ai. Screen ntsa kaw n mu lu ai label size - hpe 100% hku nna galoi mung chyam yu u.
A matuElectronic shelf masat masa galaw ai ladat ni, dai pat shingdang ai lam gaw grau nna ngang kang wa ai: e-laika man gaw n galai shai ai pixel resolution hta ka da ai, n-gun n rawng ai-stroked laika man ni gaw kaji ai size ni hta daw mat ai. Bold-n-gun, n-gun n law ai-stroke font ni gaw e-laika man madun ai hta grau kam mai ai hku galaw lu ai.
Color: System hku nna lang u, mawn sumli ai hku n re
Reflex gaw hpraw ai. Red gaw, dut mari ai ni a akyang lailen hta hkan nna, lawan ladan - hpe tsun shaga ai. Manghkang gaw grai lang ai lam re: yawng hpraw mat ai shaloi, hpa mung n dan dawng nna, signal mung n nga mat ai.
Color gaw, yaw shada ai lam hte matut manoi jai lang ai shaloi, matut mahkai lam hku nna sha bungli galaw ai. Tatut galaw mai ai npawt nhpang masa langai:
- Hkyeng ai- aten-shadawn sharam ai ndau shabra ai lam, hkap la ai lam, flash dut ai lam
- Hpraw ai (sh) nsam hpraw ai nhprang wan- manu dan ai arung arai line ni, tsaw ai-margin arung arai ni
- Tsit ai- shingra tara, ngang grin ai, shing nrai nnan-hpan hpan arung arai ni
- Ahtoi nsam- manu-tier (sh) law law manu jahpu jaw ai
- Hpraw (sh) n-gun n rawng ai- gat seng ting hta madang masat da ai manu jahpu
Htunghking hte gat lawk ni hta nsam htuk manu ai lam ni n bung ai. Lahta na lam ni gaw, dingdung mungdan ni a dut mari masa ni hta byin chye ai masa ni hpe madun dan ai - system langai hpe n hpaw shi yang, na a tengman ai customer base hpe shingdaw nna jep joi ai lam galaw ai.
Contrast hpe lata la mai ai lam n re.DaiWCAG 2.1 hkap la mai ai madangstandard-size laika a matu laika hte shingdu lapran n yawm htum 4.5:1 shadawn shadang hpe masat da ai. Dai benchmark gaw dip shapraw da ai label ni a matu mung maren sha akyu rawng ai: hpraw ntsa na nsam hpraw ai gaw hkrat sum ai, lapran-hpraw ntsa na pale blue gaw hkrat sum ai. Minit mi npu hta gara combination hpe mung manu jahpu n jaw ra ai sha yu mai ai.WebAIM shadawn shadang jep yu aiprint galaw na matu hpa mung n sa shi yang.
Masha langai hkrai a nsam lata ai zawn, n galai shai ai lam mung ahkyak ai. Red ngu ai gaw aisle 3 kaw clearance ngu ai rai yang, shara shagu clearance ngu ai lachyum rai ra ai. N bung ai lang ai lam gaw, daw ni hpe galai shai ai shaloi, customers ni hpe system hpe bai-sharin la na matu shadut ya ai.
Shiga Hkrang: Design n galaw shi yang, ahkyak ai lam hpe dawdan u
Layout langai hpe n hkra shi yang, gara ladat hte shiga ni gaw customer hpe teng sha daw jau ai hpe dawdan u. Retail masa law malawng hta, dai ladat gaw:
- Dut mari manu- hpe kalang ta mu lu na re, tam n ra sai
- Product mying (sh) kadun dawk tsun dan ai- gaw jaw ai arung arai hpe kam na matu law law nga ai
- Shadawn shadang manu- gaw, n-gun jaw ai lam (sh) manu jahpu shayawm ai lam nga ai shaloi sha
- Unit manu- hpe 100g hta, oz hta, unit hta - hpe gat law law hta tara shang ra ai
- Lahkawng ngu na jahpan- SKU, barcode, kata na code ni - kaji ai, lawu kaw
Unit price gaw, hpang jahtum myit yu ai lam hku nna, grau nna hkam la ai element re. EU, UK, hte US mungdan nkau mi lawm ai gat lawk law law - hta - hkrak ai hte hti mai ai unit manu jahpu gaw tara shang ra sharawng ai lam rai nna, hkrang shapraw ai lam hpe ra sharawng ai lam n re.Shut ai (sh) n lawm ai manu madun ai a akyu nicustomer langai a mara shagun ai lam hta lai nna, tara upadi ginra de du hkra jat wa ai.
Hpraw ai shara law law tawn da u. Tatut galaw mai ai lam matsun langai: maga mi de margin hku nna label a galu kaba ai lam hta n yawm htum 8–10% hpe ka da ra ai. Crowded tag gaw grau nna shiga n jaw ai - nga taw sai shiga ni hpe shaw la na matu grau yak shangun ai.
Size hte yu na tsan ai shara: Screen n re ai sha, Shelf a matu Design galaw da ai
Manu jahpu langai a ntsa na font size hpe - kaw nna hti na tsan ai shara de n rai, na a design software hta gara hku mu lu ai hpe 100% hku nna calibrate galaw ra ai.
- Madang masat da ai shingnip-hpang masat kumla ni(masha law malawng lang ai: 2×1 inch (sh) 3×2 inch): 60–90 cm daram kaw nna hti mai ai. Retail manu n law htum 18–22pt hta n-gun n law ai-font langai mi hta lawm ai. Unit manu n law htum 10–12pt.
- Hpang jahtum-hpang hte lam -baw masat kumla ni: 1.5–3 metre kaw nna yu ai. Dominant manu element gaw 36pt (sh) dai hta grau kaba ra ai.
- Tag ni: hpe arm's length kaw tawn da ai majaw, kaji ai font ni hpe hkap la mai ai - raitim, hierarchy hpe kalang ta chye na hkra naw galaw ra ai.
Akyu rawng dik ai chyam dinglik ai lam gaw manu jahpu n jaw ra ai: label hpe hkum tsup hkra dip shapraw nna, shinggyim masha ni yu ai tsan ai shara de bai hkawm sa wa u. Dai gaw designer law malawng skip galaw ai lahkam re, hpa majaw nga yang, dan dawng ai zawn rai nga ai - rai nna, hti mai ai manghkang law malawng gaw teng sha rim hkrum ai shara re.
Manu jahpu myit masa hte Tag Layout
Manu langai sha, n bung ai hku madun dan ai shaloi, mari ai lailen n bung ai hpe shabyin ya ai. Shawng nnan kaw nna na a design system hta bang na matu manu dan ai ladat lahkawng:
Charm manu jahpu hpe madun dan ai..99 (sh) .95 hta ngut ai manu ni hpe shanhte a rounded equivalents ni hta grau npu ai ngu tut nawng hkam la ma ai. Charm manu ni hpe madun ai shaloi,-nambat daw ting hpe myi hte mu lu hkra uphkang shangun u - cents ni a matu kaji ai superscript hte kaba ai nambat gaw, npu na-nambat hpe hkam la ai lam hpe n-gun shaja ya ai shaloi, shingra tara hku hti ai, n-gun ja ai ladat langai rai nga ai.
Anchor manu jahpu jaw ai.Discount hpe madun ai shaloi, shawng na manu gaw, dut shabra ai manu hpe akyu lu ai zawn hkam sha shangun ai, npawt nhpang langai hku nna galaw ya ai. Dut shabra ai manu gaw nsam hpring ai, dominant size. Hpa majaw nga yang, dut shabra ai manu a 50–60% daram hta gray strikethrough hte npawt nhpang manu hpe ka da ai. "You save $X" ngu ai ga si gaw myit masin hta masat masa galaw ai lam hpe yeng seng kau ya ai. DaiDut mari manu jahpu hta hkrang shapraw ai akyundai layout hpa majaw grai kam hpa mai ai hku galaw ai hpe sang lang dan ai - reference point gaw manu gara hku hkam sha ai hpe galai shai kau ai, gara hku re ai hpe n re.
Chye na matu manu dan ai laksan lam:high-end dut mari ai lam a matu, shinggrup da ai manu ni ($279.99 hta $280) gaw charm manu ni hpe grau kaja ai. Shanhte gaw kam hpa myit hte yaw shada ai lam hpe madun ai. Na a manu jahpu madun ai ladat hpe na a brand positioning hte maren shatai u - nang hpe ninghkap ai masa hta general rule hpe hkum jai lang.
Retail grup yin hku nna Design ra ai lam ni
Supermarket hte malu masha seng nilawan ai hpe ahkyak shatai u. Customers ni gaw lawan ai hku shamu shamawt nna, scan galaw ai. N bung ai lam grai law ai, n-gun ja ai laika ka ai lam, nsam galai shai ai lam ni gaw, customers ni hpe shiga ni hpe n-gun n shayawm ai sha galaw shangun ai. Unit manu hpe mu lu ai lam gaw ahkyak ai - hkan sa na matu hte shingdaw na matu-masha dut ai lam ni hta law law lang byin ai gat mari ai lailen.Lusha dut ai shara hta electronic shelf masat kumla nilaika pa- hpe madung tawn ai system ni gaw scale hta hkam sha nga ai update frequency hte label volume hpe hparan na matu grau grau hkap la nga ai.
Boutique hte laksan dut mari aigrau nna hkrang shapraw ai latitude nga ai. Tag ni hpe shinggyin la nna, jep yu nna, kalang lang tawn da mai ai. Material quality gaw, dai arai hpe n hkra shi yang, dai arai a quality hpe madun ai. Manu gaw, premium positioning a matu htap htuk ai hku nna, myit mada let n dan dawng ai - rai na re. Tag gaw data point langai sha n re ai sha, product mahkrum madup a daw langai mi re.
Tsi rung hte hkamja lamretail hte compliance a lapran kaw dung nga ai. Tara masa hta ra kadawn ai lam ni grau ngang kang nna, shiga n-gun grau law ai - tsi mawan hkrang, pack size, hte unit manu yawng gaw hti dan mai ai hku rau nga ra ai. Ndai gaw 2019 a matu asan sha lang ai lam langai mi rai nga ai.dut mari ai electronic shelf masat kumla ni, dai gaw, arung arai amyu myu hta manu jahpu hpe hkrak hkra galaw ya nna, hkan sa ai lam hpe asan sha galaw ya ai.
Digital manu jahpu ni a matu template ni hpe hkrang shapraw ai
de htawt sit ai.digital manu jahpudesign ga shaga ai lam hpe hkum hkrang galaw ai kaw nna template hpe gram lajang ai de galai kau ya ai. Npawt tara ni gaw dai hte maren sha naw rai nga ai - npawt nhpang, shadawn sharam, asan sha - raitim galaw ai lam hpe screen size hte display hpaji masa ni a majaw pat shingdang da ai.
2.9-inch e-paper label gaw, hpaga lam hte seng ai card langai a myi man hpe shingdaw yu yang, n-gun rawng ai. Dai shara hta, ahkyak ai lam ni hpe galaw u: arung arai a mying (ra ai rai yang, n-gun n yawm ai sha, dut shabra ai manu (dominant), unit manu, hte barcode (sh) QR code. Field law law jat bang ai gaw, field shagu hpe hti na matu grau yak shangun ai.
Standard lahkawng-color e-laika man (hpraw hte hpraw) hpe label resolution hta san seng hkra galaw na matu, n-gun ja ai, n-gun ja ai-n bung ai font ni ra ai. Mali-color e-paper - hpe hpraw hte hpraw - hpe jat bang ai shaloi, madun ai ladat hpe n galai shai ai sha, ndau shabra ai hkrang shapraw ai atsam law malawng hpe bai lu la ai. 1990 ning lapran na tatut dawdan ai lam.LCD hte e-ink shingdu masat kumla niupdate galaw ai aten, power ra ai lam, madun ai context ni lawm ai, design ra sharawng ai lam sha n re.
ESL template langai ngai hpe n jahtum shi yang, na a galu dik ai product mying hte grau sawng ai promotion scenario ni hpe bang da u. Product mying kadun ni hte n mu lu ai manghkang ni gaw kalang ta dan dawng wa ai. Hkum tsup ai bungli galaw ai sumla a matu,ESL hte laika man hpe shingdaw aidesign dawdan ai lam ni sha hparan lu ai hta lai nna, manu jahpu hte bungli galaw ai lam ni hpe shinggrup da ai.
Manu jahpu hpe hkrang shapraw na matu arung arai ni
Laika man- hpe madung tawn ai label ni a matu, kaja ai arung arai gaw na a nsen hte yak hkak ai lam hta madung nga ai:
- Canva- manu jahpu n jaw ra ai, browser- hpe madung tawn ai; Shadawn sharam hkrang shapraw ra ai lam ni hte kaji ai-hpaji dut mari bungli ni a matu bungli galaw mai ai
- Adobe sumla hkrung ka ai wa- hkrak tup ai masat kumla hkrang shapraw bungli a matu hpaga lam madang
- Avery hkrang shapraw ai hte dip shapraw ai- manu jahpu n jaw ra ai arung arai hpe Avery label laika man ni hta dip shapraw na matu grau kaja hkra galaw da ai; Masha law malawng lang ai shelf-tag hkrang ni a matu tatut galaw mai ai
- BarTender (sh) NiceLabel- hpaji ninghkring galai shai ai lam-label langai hta n bung ai arung arai jahpan ni hte law law hpe dip shapraw ai bungli ni a matu data label software
Digital ESL system ni a matu, template hkrang shapraw ai lam hpe dut mari ai wa a hpareng ai platform kata kaw galaw ai. Template hpe gram lajang na matu lata la mai ai lam ni gaw, jaw ya ai ni a lapran grai shai hkat ai - system langai hpe n galaw shi yang, hpa nga ai hpe jep yu u.
Hpaga lam garai n galaw shi yang, shadawn shadang hpe jep yu na matu:WebAIM shadawn shadang jep yu aigaw manu jahpu n jaw ra ai, minit mi daram aten la ra ai, 4.5:1 threshold kaw na hpa sawn la ai lam ni hpe mung yeng seng kau ya ai.
Manu jahpu hpe hkrang shapraw shut ai lam kru
- Laika man grai law ai:Lahkawng hta jan ai gaw shiga n jat ai sha nsen shapraw ai. Fix: primary font langai hte madi shadaw ai font langai hpe define galaw nna, store ting hta n-gun n yawm ai sha lang u.
- N hkum tsup ai shadawn shadang:Pale background ntsa na pale text gaw, tengman ai gat seng nhtoi hta hkrat sum mat ai. Fix: print n galaw shi yang, nsam garan ai lam shagu hpe contrast checker hku nna run galaw u.
- Maren sha- kaba ai npawt nhpang hte dut shabra ai manu:Customers ni gaw gara nambat gaw ya aten hta nga ai hpe n galaw ra ai. Fix: dut shabra ai manu hpe uphkang ai; npawt nhpang manu gaw gray strikethrough hta kaji ai.
- Screen scale hta hkrang shapraw ai:Na a monitor kaw asan sha hti lu ai tag gaw shelf tsan ai shara kaw n mai hti ai rai na re. Fix: jahtum n galaw shi yang, teng sha yu ai tsan ai shara kaw print galaw nna chyam yu u.
- Design masa n nga ai:Department shagu hta n bung ai tag design ni gaw garan ginhka ai mahkrum madup hpe shabyin ya ai. Fix: tag system hpe gawgap nna, yaw shada let jai lang na - n tara ai lam ni gaw, myit mada ai hku n re ai sha, myit mada ai hku rai ra ai.
- ESL template ni hpe grai law hkra bang da ai:Screen kaji ni gaw lawan ladan n mai hti mat ai. Fix: ra kadawn ai ginra manga hpe chye ginhka nna kaga yawng hpe dawm kau u.
FAQ
San: Retail manu jahpu ni hpe ka na matu gara font gaw kaja dik ai kun?
A: San seng ai sans-serif font gaw shelf-edge label ni a matu ra ai size kaji ni hta kam mai dik ai hku galaw lu ai. N galai shai ai nhtoi hta n galai shai ai stroke galu kaba ai lam hpe hkam la lu ai; mawn sumli ai (sh) laika ka ai ladat ni n galaw ai. Lata galu ai hku hti ai boutique hang tag ni a matu, grau nna tsun shapraw lu ai font ni gaw bungli galaw mai ai - raitim, shelf rails ni hta hkrat sum mat ai. Nang hpa hpe lata tim, n galaw shi yang, actual label size hta dip shapraw ai hpe chyam yu u.
San: Manu jahpu hpe shayawm ai hpe madun na matu kaja dik ai ladat gaw hpa rai ta?
A: Dut shabra ai manu gaw n bung ai nsam (hpraw ai gaw law malawng lang ai, raitim, ayan lang ra ai), dominant size hta. Hpa majaw nga yang, dut shabra ai manu a 50–60% daram hta gray strikethrough hte npawt nhpang manu hpe ka da ai. "You save $X" ngu ai makau kaw ka da ai gaw, myit masin hta masat masa galaw ra ai lam hpe yeng seng kau ya ai. Manu lahkawng yan gaw size langai sha hta pru wa ai shaloi, customers ni gaw gara current - hpe sawk sagawn ra ai, dai friction gaw design a majaw byin pru wa ai, promotion a majaw n re.
San: Electronic shelf label ni gaw hkrang shapraw ai lam hpe pat shingdang ai kun?
A: Two-color e-paper gaw hpraw hte hpraw hpe pat shingdang da ai, dai gaw madang manu jahpu hpe atsawm sha shinggrup da ai. Mali-color e-paper (hpraw hte hpraw hpe jat bang ai) gaw, ndau shabra ra ai lam law malawng hpe hparan ya ai. LCD- hpe madung tawn ai ESL ni gaw nsam hpring tup hpe madi shadaw ya ai. Format yawng gaw, madun shara kaji langai a kata kaw font a n-gun hte npawt nhpang hpe atsawm sha myit yu ra ai. E-laika man manu jahpu ni gaw, n-gun n law ai, shinggan de hti mai ai lam kaja ai, battery prat galu ai - ni hpe gram lajang ya ai akyu ni hpe jaw ya ai majaw, shelf-edge application law malawng a matu nsam hpe pat shingdang ai lam gaw manu dan ai.
San: Manu jahpu hpe hkrang shapraw na matu tara shang ra ai lam ni nga ai kun?
A: Rai sai, market hku nna mung n bung ai. Unit manu jahpu jaw ra ai lam gaw EU, UK, US a daw nkau mi, Australia mungdan ni hta hkan sa nga ai. Ra kadawn ai lam ni gaw, gara shiga ni hpe madun ra ai, ra sharawng ai shara ni a matu n law htum hti mai ai lam, hte dai arung arai hte seng nna shara jahkrat ai lam ni hpe tsun dan ai. Gara design system hpe mung n jahtum shi yang, na a gat lawk a matu tara ni hpe jep yu u - n hkan sa ai a akyu ni gaw aesthetics hta lai nna grau nna rai nga ai.
Lahta na lam
Kaja ai manu jahpu hpe hkrang shapraw ai gaw, system dawdan ai lam rai nna, kalang lang galaw ai bungli masing n re. Ahkyak ai - font hierarchy, shadawn shadang, shiga hpe ahkyak shatai ai lam, n bung ai lam - ni hpe kalang mi galaw nna, scale hta kam mai ai hku jai lang ra ai. Laika hti na matu shakut ra ai tag langai gaw, dut shabra ai lam hpe ninghkap ai hku actively galaw nga ai.
Na a gat seng a nsen, gram lajang ai lang, shing nrai, hkrak ai lam ni gaw laika pa- hpe madung tawn ai manu jahpu hpe lai di mat sai rai yang,Electronic shelf masat kumla ni gara hku bungli galaw ai hpe chye na aingu ai gaw, tatut galaw mai ai hpang na lahkam re. Design npawt tara ni gaw maren sha re. Execution gaw grau lawan ai, grau hkrak ai, scale hta grau hkrak ai.
