Hpa majaw nga yang, n-gun madun ai lam hpe gara hku lata la na

Electronic shelf label hpaga lam gaw 2015 ning kaw nna grai galai shai wa sai, gat lawk a shamu shamawt lam hte manu jahpu masa ni hta dan dawng ai galai shai lam ni nga ai.

Ndai shaning hta America mungdan ting na malu masha seng ni hta htunghking laika man manu jahpu ni hpe electronic shelf label ni gaw galai kau ya nga ai. Ndai hpaji hpe Whole Foods, Amazon Fresh, Kroger ni lang nga sai rai nna, Canada, Uropa, Asia hte kaga ginra ni hta nga ai gat seng ni mung lang nga sai.

2026 ning du hkra VusionGroup a DSL ni hpe gat seng 2,300 de jat wa na matu shawng na masing hpe hkan nna, ndai partner ni gaw US mungdan kata na Walmart a gat seng 4,600 yawng hta installation ni hpe grau grau galaw sa wa na re.

2024 ning hta, mungkan ting na Electronic Shelf Labels (ESL) a gat lawk gaw USD wan 2.206 rai nna, 2025 ning hta USD wan 2.784 du wa na rai nna, 2033 ning du wa ai shaloi USD wan 12.574 de rawt jat wa na re. Mungkan ting na Electronic Shelf Labels (ESL) Gat lawk rawt jat wa ai lam gaw, 67% dut mari ai ni manu jahpu hpe n-gun jaw ai lam hpe hkap la ai, 61% gaw e-laika man hpe ra sharawng ai, 54% gaw tengman ai- aten dep arung arai ni hpe shinggyin la lu ai ladat ni hte hpawng de ai kaw na law malawng pru wa ai re.

2024 ning na shiga hta, Lusha hpaga hpung kaw nna, "Shawnglam galaw ai malu masha dut ai ni hta na 24% gaw ya aten hta Electronic Shelf Labels (ESLs) ni hpe lang nga ai rai nna, 29% gaw htawm hpang de lang na matu masing jahkrat da ai" ngu mu lu ai. Ndai hpaji masa gaw, bat mi hta, shinggyim masha langai a manu jahpu 7,000 jan hpe hkye la lu nna, in-person mari ai lam hpe grau kaja hkra galaw ya lu nna, gat seng a bungli galaw ai lam hpe grau kaja hkra galaw ya lu ai, nga nna hpaga hpung ni tsun ai.

2024 ning du wa ai shaloi, rawt jat galu kaba wa ai sut masa mungdan ni hta Tier-1 dut mari ai ni hta na 55% jan gaw ESL masa hpe hkap la sai. Mungkan ting hta ESL tags ni hpe jung da ai gaw 2023 ning htum wa de wan 450 jan rai sai, 2021 ning hta wan 325 kaw nna grai law wa sai.

2000 ning hta galaw shapraw ai ni gaw shawng ningnan lang na electronic shelf label ni hpe shapraw hpang wa ai kaw nna, kaji kaba-electronic shelf label ni a manu gaw dollar manga shi kaw nna dollar shi manga de hkrat sum mat sai.

Hpaji jaw ai lam ni hpe n bawngban shi yang, lawu na daw hta ESL manu jahpu hkrang masa ni hpe hkrak tup sawk sagawn ai.

ESL hpe kade daram manu jahpu jaw ra ai kun?

Label manu jahpu hpe shingran yu ai

Label langai a manu gaw $5 daram kaw nna $20 jan du hkra re. Hpa majaw dai daram dam lada ai kun? Size hte madun dan ai atsam ni gaw-unit langai a manu shai hkat ai lam hpe shabyin ya ai. Label kaba wa magang, manu mung grau law wa na re.

Manu n law dik ai shelf label ni gaw 2 inch daram dam ai. Dai ni hta, madung arung arai amying, arung arai hte seng ai shiga, manu, barcode ni hpe madun da ai. Display size hte data ni hpe grau jat bang ai hte maren, manu ni mung rawt jat wa ai. Electronic shelf label kaba langai hpe ndau shabra ai lam hte madung sumla ni hpe madun na matu dollar latsa jan jai lang ra na re. Digital manu jahpu law malawng a matu, langai mi $20 npu na manu hpe myit mada u.

Size hku nna manu garan ai

 

1.5-inch kaw nna 2.5-inch du hkra na label ni – Unit langai hta $5 kaw nna $15 du hkra

3-inch kaw nna 4.2-inch du hkra na label ni – Unit langai hta $15 hte $30 lapran jaw na hpe myit mada ai

5-inch hte dai hta jan ai – Ndai premium label ni gaw unit langai hta $30 kaw nna $100 jan manu dan ai, grau nna nsam hpring ai hkrang shapraw ai lam ni hte shada da matut mahkai ai lam ni hpe lawm ai rai yang .

Laksan hku nna

Basic models: Manu hte stock madang zawn re ai madung shiga ni hpe madun dan ai kaji ai, asan sha re ai display ni a matu unit langai hta $5 kaw nna $10 du hkra manu nga ai .

Advanced models: Grau kaba ai, grau rawt jat ai label ni hta nsam madun ai (sh) ndau shabra ai lam ni hpe galaw lu ai atsam ni nga ai ni gaw $15 kaw nna $50 (sh) dai hta jan nna manu jahpu jaw mai ai .

Customization lata la mai ai lam ni: Model nkau mi hta NFC bungli galaw ai lam (sh) LED nhtoi lawm ai majaw, manu hpe grau nna jat wa shangun lu ai .

Solum gaw shingjawng ai manu hpe jaw ai rai nna, label langai hta $8 kaw nna $15 du hkra lata la mai ai, size hte features ni hta hkan nna. Bulk mari ai discount ni gaw, grau kaba ai rollout ni a matu manu jahpu-htuk manu ai lata la ai lam byin shangun ai. Madung monochrome e-ink label gaw $5 hte $8 lapran manu rai na re, grau kaba ai, hkum tsup ai-color label gaw grau kaja ai atsam marai ni lawm ai label gaw $15 kaw nna $20 lapran rai na re.

Yawng System manu

Dai gumhpraw bang ai lam gaw, label ni hta lai nna, grau nna rai nga ai. Hkauna galaw ai ni mung, hparan hpareng ai software (ESL Cloud Platform) ra ai, dai hpe shawng nnan $500 daram jaw ra ai, shata shagu na gumhpraw mung jaw ra ai. Kalang lang - jaw na matu ladat gaw $1500 kaw nna $2000 du hkra rai nga ai. Gateway hardware (Base Station) hpe $150 hte $300 lapran manu jahpu jaw nna, label ni hte POS System lapran wireless hku matut mahkai lu ai.

ESL gaw label ni hkum nan hta n-ga, gateway hte uphkang software mung ra ai. Gateway gaw upload galaw ai hte shapraw ai lam hpe galaw ya nna, ESL hpe program hte matut mahkai ya ai. Ndai gaw manu jahpu 1,000 hte 3,000 hpe update galaw lu ai gateway langai a matu $300 hte $400 lapran manu dan ai. 1,000-square-meter kaba ai dut mari hpaga lam langai hta chyinghka masum kaw nna mali du hkra ra ai, lachyum gaw chyinghka hpaw na matu yawng $1,200 daram ra ai. ESL hpe jaw ai wa gaw ESL hpe hparan ai software a manu hpe dawdan ya na re. Dai gram lajang ai manu gaw, $500 daram re ai, ayan na manu hta lawm ai.

Electronic shelf label jaw ai ni shagu gaw tinang a manu jahpu masa hpe lang na re, raitim, madung hku nna gaw, label langai hta $11-12 daram bang ai. Dai manu hta hardware, software hte hpawng de ai lam ni lawm ai.

Store langai a manu a matu hkum tsup ai electronic shelf label system hpe jai lang ai gaw hpa rai na kun?

ESL manu jahpu hpe sawn la ai ladat ni

Madung manu jahpu Formula

ESL gumhpraw yawng=Label manu + Gateway manu + Software manu + Install manu + makoi da ai manu

Gara kaw rai:

Label manu=(Label kaji × $8) + (Label kaba × $22) + (Label kaba × $65)

Label kaji a manu $5-$15, lapran daw hpe lang nna $8.

Medium label manu $15-$30, lapran daw hpe lang nna $22

Label kaba a shadawn shadang manu $30-$100+, lapran daw hpe lang nna $65

Chyinghka manu=Chyinghka jahpan × $350 (label 2,000 hta chyinghka 1)

Gateway manu $300-$400 lapran, lapran daw $350 hpe lang ai

Gate langai mi hta label 1,000-3,000 hpe madi shadaw ya ai .

Software manu=$1,500 (kalang -) shing nrai $500 shawng jaw ra ai + $100-500/shata mi

Hkrang shapraw ai manu=$5,000 npawt nhpang + ($2,500 × gat seng kaba ai ÷ 10,000 sq ft)

Npawt nhpang jung ai gaw, shinggyim masha ni a matu $5,000-$10,000 lapran re.

Makoi da ai manu jahpu=$8,000 npawt nhpang + ($3,500 × SKU jahpan ÷ 5,000)

Makoi magap da ai manu jahpu ni gaw $8,000-$15,000 lapran rai nna, hpawng de ai lam hta yak hkak ai lam, sharin hkam la ai lam, hte jahten sharun ai lam ni lawm ai

Label garan gachyan ai lam hpe madung tawn ai (Hpaga lam hta shadawn shadang)

Label kaji ni (1-3 inch): Mungkan ting hta yawng hpaw da ai hta na 45%

Laksan masat kumla ni (3-7 inch): gat lawk yawng a 30%

Label kaba ni (7-10 inch): 10% lang ai

Yawng-Manu jahpu hpe madung tawn ai

Hpaga lam hta shadawn shadang: Hardware, Software, hte hpawng de ai lam ni lawm ai label langai hta $11-12.

Tengman ai-Mungkan manu garan ai lam: Store mabyin masa masum

A Corner Store madu a gumhpraw bang ai lam hpe sawk sagawn ai lam

Ohio mungdaw na shat seng madu langai gaw, square feet 2,000 daram kaba ai gat seng langai hpe galaw nna, dai gat seng hta arung arai 800 daram tawn da ai. Law malawng arung arai-70% grup yin- gaw, label kaji kaji ra ai, madang dep ai malu masha hte malu masha arung arai ni rai nga ai. Kaga 25% gaw, lu sha hte nta na arung arai ni zawn re ai, lapran tsang-sized display ra ai grau kaba ai arung arai ni rai nga ai. Ngam ai 5% gaw premium kaba ai label ni kaja dik htum bungli galaw ai specialty arung arai ni re.

Ndai store a matu lawu na hte maren garan kachyan dat u.

Label kaji 560 hpe langai mi $8 hte mari yang, yawng $4,480 rai na re. Medium label 200 gaw $4,400 du nna, label kaba 40 gaw $2,600 bai jat bang ai. Label bang ai gumhpraw yawng: $11,480.

Store kaji ni gaw, bungli kaba ni hta manu jahpu grau law hkra hkrum sha nga ai. Label jahpan gaw $350 a matu 2,000- npu kaw re majaw gateway langai sha ra ai. Software gaw kalang lang lang na matu $1,500 ra ai. Ndai daram kaba ai gat seng langai a matu jung na matu $5,500 daram naw ra ai, hpa majaw nga yang, square footage hpe n sawn ai sha, npawt nhpang manu nga ai. Makoi magap da ai manu jahpu-hpung hpaw bungli, magam gun ni hpe sharin achyin ai lam, garan gachyan ai aten hta bungli galaw ai lam hpe pat shingdang ai lam ni hpe hpawng de yang $8,560 daram rai na re.

Yawng $27,390 re.

Dai hpe label 800 hte garan dat yang, label langai hta $34 daram lu na re all-in. Dai jahpan gaw $11-12 hpaga lam hta jai lang ai jahpan hta grau law ai. Deployment kaji ni gaw sut masa lam kaw na akyu n lu la ai sha nga ai. Industry data hku yu yang, ndai daram kaba wa ai gat seng ni a matu, unit langai hta $50-70 lapran na deployment manu gaw n bung ai lam n re.

Ndai sut masa dawdan ai lam gaw ndai daram kaba ai gat seng ni a matu atsawm sha myit yu ra ai.

Maurer a gat lawk labau: $208,000 bang ai gaw hpa hpe madi madun ai

Jeff Maurer gaw shi a square feet 25,000 daram kaba ai gat seng kaba hpe electronic shelf label ni hte htinggrum na matu dawdan ai shaloi, shi gaw budget hpe atsawm sha hkyen lajang nna sit sa wa ai. Shi a gat seng ting hta SKU 20,000 daram nga ai rai yang, gumhpraw bang ai lam gaw grai law na re.

Shi a hkrang masa gaw, tatut galaw mai ai kayau kaya ai lam de shingdu dat ai: 60% gaw, masat da ai malu masha arung arai ni a matu kaji ai label ni, 30% gaw, galaw shapraw ai hte deli daw ni a matu, lapran tsang na label ni, 10% gaw, ndau shabra ai lam ni hte, laklai ai arung arai ni a matu, kaba ai label ni rai nga ai. Ndai formula hte maren sawn la yang, label manu sha $358,000-rai tim, dai gaw board ting hta premium manu hpe sawn la ai.

Teng sha byin pru wa ai lam gaw lawu na hte maren rai nga ai. Maurer gaw kaja wa bawngban wa ai. Shi a hpang jahtum na gumhpraw bang ai gaw yawng $208,000 rai nna, yawng hpe lawm ai shaloi, label langai hta $10.40 rai wa ai. Dai gaw shi a shadawn shadang hta deployment ni a matu industry benchmarks ni hte hkrak hkrak rai nga ai.

Bulk mari ai majaw shi a per-label manu gaw list manu hta grau yawm mat ai. Shi a chyinghka 10 (label 2,000 hta langai) gaw $3,500 daram rai na re. Software license jaw ai shaloi, $1,500 bai jat bang ai. Shi a galu kaba ai-$11,250 daram manu dan ai gat seng langai a matu square footage formula- hpe madung tawn nna, dut ai wa a package hta bang da ai zawn rai nga ai. Bai nna, makoi da ai manu jahpu ni gaw, 20,000-SKU bungli galaw ai a matu, masa lam ni hta $22,000 daram rai nga ai raitim, mahkrum madup nga ai dut mari ai ni gaw, dai manu nkau mi hpe shanhte a manu jahpu hta hkap la chye ma ai.

Shapraw da ai manu jahpu ni gaw, hpang jahtum na jahpan n re ai sha, bawngban hpawng galaw na matu npawt nhpang hku nna galaw ya ai. Scale hta, aggressive mari ai ni gaw $20 hta na $10 hte ni ai manu hpe lu la mai ai.

Carrefour a Villabé gat lawk kata: ESL gaw Dollar wan mi -Hpaji masa ginsup ai shaloi

Carrefour Villabé masing gaw, ESL hpe n-gun jaw ai lam hte tsep kawp shai ai lam hpe madi madun nga ai. Ndai gaw laika man masat kumla ni hpe galai shai ai lam sha n rai-electronic shelf masat kumla ni gaw grau dam lada ai dut mari hpaji masa shingra tara a daw langai byin wa ai shaloi hpa byin wa ai hpe madun dan na matu galaw da ai flagship implementation langai mi rai nga ai.

Scope gaw maumwi hpe tsun dan ai: Square feet 100,000 hta garan tawn da ai electronic shelf label 70,000 hpe tsun dan ai. Carrefour gaw dai kaw n hkring ai. Shanhte gaw shelf-hkap yu ai camera 500 hpe hpawng de nna, n-gun ja ai arung arai ni hpe hkan tam na matu EdgeSense rails 7,000 hpe jung da ma ai. Ndai gaw, dut mari npawt nhpang gawgap ai lam hpe bai gram lajang ai lam rai nga ai.

Label ni hkum nan, 55% daram kaji ai, 35% lapran na display, 10% kaba ai promotional screen ni hpe garan nna, shinggyim masha ni a masa hta, masat da ai manu hte $ wan 1.3 daram manu jahpu jaw ra na re. Carrefour a hkrang shapraw ai lam hta, grau kaja ai atsam marai ni-nsam madun ai lam, NFC atsam, LED masat kumla ni, shanhte a analytics platform hte hpawng de ai lam ni lawm ai. Dai premium bungli galaw ai lam gaw hardware manu hpe 40% daram jat wa shangun nna, $ wan 1.8 daram de du shangun ai.

Budget hta madi shadaw ai npawt nhpang gawgap lam ni hpe jat bang da ai. Gateway 35-5 hpe langai hpra $350 hte $12,250 daram garum ya ai. Enterprise software hpe license jaw na matu $5,000 daram ra ai. Ndai daram kaba wa ai shara langai a matu, ya nga ai system ni hte hpawng de na matu yak hkak ai lam ni hpe mung lawm ai hku nna, installation manu ni gaw $42,000 du na re. Makoi magap da ai manu jahpu-magam gun latsa jan hpe sharin ya ai, legacy platform ni hte hpawng de ai, daw hte daw garan ai aten hta bungli galaw ai lam hpe pat shingdang ai -$57,000 de du wa sai.

Dai hpang Villabé hpe laklai ai hku galaw ya ai EdgeSense jak ni mung nga ai. Camera manga tsa hpe langai mi $200 daram: $100,000. Sensor rail wan sanit hpe langai mi $15 hte: $105,000. Dai gaw ESL deployment law malawng n lawm ai hpaji masa $205,000 hpe madi madun ai.

Hkum tsup ai gumhpraw bang ai lam: $ wan 2.14 daram, label langai hta $30.63 daram du hkra galaw ai.

Ndai gaw manu jahpu galai shai ai masing n re-dai gaw tengman ai-ten a sut masa hpaji masa, n-gun ja ai manu jahpu masa, hte omnichannel bungli galaw ai shara ni hpe deployment langai hta shinggrup da ai masa re. Ndai zawn re ai galai shai lam ni hpe myit yu nga ai hypermarket galaw ai ni a matu, Villabé gaw ra kadawn ai lam a npu hpe n re ai sha, byin wa lu ai lam a ceiling hpe malai tsun ai.

Budget Tier masum

Kaji ai hku garan gachyan ai (Label 10,000):Electronic manu jahpu 10,000 hpe jai lang na matu $60,000-100,000 ra ai. ESL hpe galaw sa wa na matu aten hte gumhpraw law law bang ra ai, dai gaw manu jahpu jaw ai ladat hpe galai shai ra ai. Tag 10,000 lang ai system langai a shawng nnan na manu gaw $100,000 du hkra rai na re.

Lapran tsang hku jai lang ai (20,000 SKUs gat seng):Shi a gat seng hta SKU 20,000 daram nga ai Maurer a matu, gumhpraw bang ai gaw $208,000 daram rai nga ai. DSL de galai shai na matu manu gaw, jaw ai atsam marai ni hte kaga lam ni hpe madung tawn nna n bung chye ai, raitim, ndai shadawn shadang hta digital shelf label ni a matu, dut mari ai ni gaw $100,000-$200,000 jaw na hpe myit mada ra ai ngu shiga ni hta tsun da ai.

Laksan hku nna garan gachyan ai (30,000 Label System):Tag 30,000 hpe kaba ai hku jai lang na matu, $350,000 daram shawng nnan na gumhpraw bang ra ai. Dai madang hta na jahpan ni gaw bungli galaw hpung ni hte hparan hpareng ai lam hpe grai hkring sa shangun lu ai majaw, gumhpraw jai lang ai lam hpe tara shang shapraw na matu yak hkak wa chye ai.

Kaja wa nga yang, dut mari gat seng ni a matu:SKU 5,000 lawm ai sq ft 10,000 kaba ai gat seng langai a matu, madung galaw sa wa na matu (label, chyinghka, software, hpawng de ai lam) $49,000-$54,000 hpe myit mada mai ai. Color display (sh) grau tsaw ai sawk sagawn ai lam zawn re ai premium atsam ni hpe jat bang yang ndai hpe $70,000-$90,000 de du hkra shadut ya lu ai. Makoi magap da ai manu jahpu (hpung hpaw ai lam hta yak hkak ai lam, sharin hkam la ai lam, jahten sharun ai lam) gaw $8,000-$15,000 bai jat bang ya ai.

Major Vendor ni hpe gara hku lata na?

Hkauna galaw ai ni kaba mali a sumtang

Vusionhpung (moi na SES- sumla masat kumla):VusionGroup gaw hkum hkrang hpaga lam a matu IoT & Data hparan ladat ni hpe jaw ya nna, Europe, Asia hte North America mungdan ni hta nga ai mungkan ting na dut mari hpung kaba 350 jan hpe daw jau nga ai. Ndai company hpe 1992 ning hta "Store Electronic Systems" (SES) ngu ai mying hte hpaw hpang wa nna, shawng ningnan na gat seng hpe 1993 ning hta electronic shelf label ni hte hpaw hpang wa ai.VusionGroup hta bungli galaw masha marai 850 jan nga ai. VusionGroup a dut shabra ai lam gaw 2024 ning hta € wan 1,011 du sai (2023 ning hta 25% jat wa ai). 2023 ning hta VusionGroup gaw, gat seng 45,000 hta Electronic Shelf Label wan 350 hpe dut shabra sai. Shi a madung ga sadi ni gaw: Carrefour, Colruyt, Edeka, Lidl, The Co-bungli hpung, hte Walmart ni rai nga ai.

SES gaw ESL gat lawk hta ningbaw rai nna, dai ni du hkra 250mm daram ESL ni hpe jung da sai rai nna, gat lawk 50% daram hpe madi shadaw ya ai. Gumhpraw shang gumhpraw hku yu yang, SES gaw Pricer hta 50% daram kaba nna, booking hku yu yang, 3x daram kaba ai. SES gaw Pricer hpe hpaji ningnan ni hte lahkawng ning daram woi awn nga ai. SES mung R&D hta Pricer galaw ai hta na 4x daram jai lang ai.

SOLUM:SoluM gaw, du na masum ning laman, electronic shelf label ni hta BOE hpe lai di nna, mungkan hta kaba dik htum dut shabra ai wa tai wa na matu yaw shada nga ai. 2019 ning hta BOE gaw mungkan hta ESL galaw ai kaba dik htum France mungdan na SES Imagotag hpe mari la sai. Sweden mungdan na Pricer gaw lahkawng ngu na shara kaw nga ai. SoluM gaw masum ngu na re. SoluM gaw 2015 ning hta Samsung Electro{6}}Mechanics kaw na garan pru wa ai shaloi hpaw hpang wa ai re. CEO Jun gaw lai wa sai 4 ning daram hta Samsung Electronics kaw na ESL hpaga lam a matu engineer ni hpe lata la sai. SoluM gaw software hpaji hpe makawp maga ai hku nna ESL hpe device hpaga lam hta grau nna hparan hpareng hpaga lam langai hku nna galaw na matu yaw shada ai. Company gaw ESL hpe customers ni a matu turn-key hku nna design, galaw shapraw, garan gachyan mai ai.

Manu jahpu:Pricer gaw mungkan hta kam mai dik htum ai electronic shelf label ladat hpe jaw ya ai. Dai masa a npawt nhpang hta, grai kam hpa mai ai, ngang kang ai, aten galu-nga lu ai label hkum nan nga ai. Retail manu jahpu hte bungli hparan ai lam hta shaning sumshi ning tup mahkrum madup nga ai Pricer gaw, grai sawng ai bungli galaw ai lam ni hpe pyi hparan lu ai. Pricer a hpaga lam-madang na electronic shelf-masat da ai hparan ladat gaw, dut mari ai ni hpe manu jahpu hpe shi hkrai shi gram lajang ai hku nna aten hpe hkye la lu hkra karum ya ai. Laika man hta grau nna manu jahpu-htuk manu ai lam hpe jaw ya nna, hkrak ai, kam mai ai manu jahpu hte customers ni a mahkrum madup hpe grau kaja hkra galaw ya ai. Pricer gaw, dut mari ai ni hpe, ESL platform hpe jaw ya ai hku nna, bungli galaw ai lam de tengman ai lam hpe hkan sa lu hkra karum ya ai, dai gaw, n law htum madu ai lam a manu (TCO) hpe jaw ya ai.

Pricer gaw bungli galaw ai atsam hte digital hku nna jat wa ai gat seng ni hpe madung tawn nna ngang kang ai ROI hpe jaw ya ai rai nna, dai gaw margin hpe makawp maga ya lu ai. Ndai sawk sagawn ai hta Pricer gaw 5 ning laman ROI 277% jaw ya ai hpe mu lu ai. Forrester a sawk sagawn ai lam hta, Pricer a hparan ladat hpe jai lang ai gaw, ya aten na manu (NPV) Euro wan 96.02 hte maren sha re ai hpe mu lu ai.

Madun ai lam:Lidl gaw SES-imagotag hpe shi a ESL garan jaw ai wa hku nna dawdan da sai zawn rai nga ai raitim, Aldi Nord hte Süd gaw garan jaw ai amyu myu: Solum, SES{1}}imagotag, Hanshow hte Pricer ni hte jat nna sakse hkam ai lam hta naw nga nga ai. Lidl hte Aldi Nord ni gaw Germany mungdan na gat seng nkau mi hpe ESL hte tsep kawp (sh) daw mi sha hkap la da sai. Aldi Süd gaw gat seng 100 jan nga sai.

Lawan dawdan ai lam

 

Walmart, IGA, Whole Foods, Amazon Fresh, Kroger, Hy-Vee, ShopRite, Schnucks ni lawm ai dut mari ai ni gaw, digital shelf masat kumla ni hpe grau grau hkap la nga ma ai. Ahold Delhaize USA gaw ndai hpaji masa hpe grau kaba wa hkra galaw na myit mada let n tsun shapraw ai shara ni hta ESL ni hpe n-gun jaw nga ai.

Walmart, Kroger, Costco zawn re ai dut mari hpaga hpung kaba ni gaw manu jahpu masa ni hpe grau kaja hkra galaw na matu hte bungli galaw ai lam hpe grau kaja hkra galaw na matu ladat ni hpe ayan tam nga ai majaw, ESL hpe hkap la ai lam gaw lawan ladan rawt jat wa nga ai.

ROI gaw manu dan ai kun?

Tengman ai mabyin langai: Maurer a gat lawk

"Bungli galaw masha ni n law ai aten hte gumhpraw manu rawt jat wa ai aten ni hta, ya aten gaw galaw na matu htap htuk ai aten rai nga ai," nga nna Maurer a gat lawk madu Jeff Maurer gaw, electronic shelf label ni hpe galai na matu dawdan ai lam hpe tsun ai.

Htunghking shelf label ni gaw asan sha hte loi ai zawn rai tim, mayak mahkak ni hpe myit yu yang, ESL ni gaw grau grau myit lawm hpa byin wa ai, nga nna Maurer tsun ai. Htunghking shelf label ni a matu yak hkak ai lam ni gaw:

Magam gun ni a bungli galaw lu ai atsam yawm mat ai: dip shapraw da ai shelf label ni hpe galai shai na matu hte gram lajang na matu aten hte bungli law law ra ai

Manu jahpu dinghpring ai lam hte seng nna: shelf manu hte POS manu lapran manu jahpu n bung hkra galaw na

Manu jahpu galai shai ai lam: manu jahpu lawan ai, kabu gara ai aten hte gat lawk-madu ai manu jahpu zawn re ai

"Anhte a manu jahpu ni gaw ayan galai shai nga ai, dai majaw ya anhte gaw dai dut mari manu galai shai ai lam ni hpe grau lawan ai hku, shawng de galaw lu ai hta grau nna hkrak hkra galaw lu ai masa hta du nga sai," nga nna Maurer tsun ai. "Anhte gaw bat shagu manu galai shai ai lam wan hku law ai hpe lu nga ga ai. Shawng de gaw, dai gaw lata hte galaw ai ladat re," nga nna Maurer matut tsun ai hta, shelf tag ni hpe dip shapraw, garan, noi da ra ai lam ni hpe hkrak tsun dan ai. "Dai gaw grai aten la nna shut chye ai."

Ndai galai shai ai lam gaw, gat seng a shrink hpe mung shayawm ya lu ai. "Anhte gaw arung arai langai hpe grai hkam sha nna, grau law ai arung arai ni nga yang, dai arung arai ni hpe grau lawan ai hku htawt sit lu hkra shakut na matu manu hpe shayawm na matu dai aten hta dawdan mai ai," nga nna Maurer sang lang dan ai.

Dai gaw bungli galaw masha ni a aten hpe lawt lu shangun nna, customer service hte kaga manu dan ai lam ni hpe myit maju jung lu shangun ai. Bungli galaw masha ni gaw, gat seng langai ESL de galai mat ai shaloi, paper tag update galaw ai aten hpe 80% daram shayawm ai, nga nna SES Imagotag jahpan hta mu lu ai.

Hkauna madu langai mi gaw bat mi hta bungli galaw ai aten hkying hkum 50 daram hpe hkoi ya nna, digital shelf labels ni hta bang ai gumhpraw kaw na lahkawng ning npu hta bai wa na hpe myit mada ai lam tsun ai.

“Moi na manu galai shai ai lam hpe, bungli galaw manang langai lahkawng ya tup gram lajang ra ai, ya gaw DSL system nnan hte minit loi mi sha aten la ra ai” nga nna, Texas mungdaw, Hurst mare na Walmart gat seng langai a Food and Consumable Team Lead Daniela Boscan tsun ai. "Ndai efficiency gaw anhte ni gaw customers ni hpe garum na matu aten law law jai lang lu nna, bai kahtap galaw ra ai bungli ni hta aten n law hkra jai lang lu ai lachyum re."

ROI hpe sawn la ai ladat ni

Retail hparan hpareng ai ni kaw na san chye ai ga san langai gaw, ROI hpe hkrak tup sawn la ra ai break-even timelines hte seng ai.

Shaning shagu gumhpraw mahkawng da ai ladat

Shaning shagu gumhpraw mahkawng da ai yawng=Bungli galaw masha gumhpraw mahkawng da ai + Laika buk mahkawng da ai + Manu jahpu shut ai gumhpraw mahkawng da ai + N-gun gumhpraw mahkawng da ai + Dynamic Pricing Gains

Gara kaw rai:

Labor Savings=Manu jahpu hta bat mi na hkying hkum × 80% shayawm ai × hkying hkum shabrai × bat 52

ESL gaw laika man hpe gram lajang ai aten hpe 80% daram shayawm ya ai

Laika buk hpe mahkawng da ai=Bat shagu na Tag ni hpe galai shai ai × $0.003/tag × bat 52

Bat mi hta manu jahpu 7,000 jan hpe hkye la lu ai

Manu jahpu shut ai gumhpraw mahkawng da ai=Shaning shagu na shang gumhpraw × 0.5%

Manu jahpu shut ai lam gaw, dut mari ai arung arai ni a 5-8% hpe hkra machyi shangun ai; ESL gaw 100% daram manu jahpu hkrak ai hpe lu la ai

N-gun hkoi ya ai=~$500/shaning (e-ink madun ai ni hta n-gun n law htum lang ai)

E-ink hpaji gaw display hpe gram lajang ai shaloi sha power ra ai

Shaning shagu na shang gumhpraw × 0.5-2%

Dynamic manu jahpu gaw ROI yawng hta na 16% daram rai nga ai.

ROI ladat

Shaning shagu na ROI (%)=(Shaning shagu na gumhpraw yawng ÷ gumhpraw bang ai yawng) × 100

Bai wa na aten (Shaning)=Gumhpraw yawng ÷ Shaning shagu mahkawng da ai gumhpraw yawng

Manu galai shai ai aten hku nna bai wa na aten hpe galai shai ai

Law law lang (shani shagu): Bai wa ai × 0.6 (40% grau lawan ai) → shata 3-6 bai wa ai

Kalang lang (bat mi hta kalang): Hpang jahtum × 1.0 (npawt nhpang) → Shata 12-18 htingrai htingrat ai

N law ai aten (shata shagu): Payback × 1.8 (80% shayawm ai) → hkap la mai ai ROI hpe galoi mung n lu la na re

Bungli galaw masha ni hpe mahkawng da ai masat dingsat

Mid-sized malu masha seng ni gaw bungli galaw masha ni a matu shaning shagu $20,000-$30,000 hkye la lu ai

ESL hpawng de ai gaw manu jahpu bungli galaw ai ni hpe 95% daram shayawm ya ai

ROI Reality Check: N bung ai dut mari ai ni masum gaw teng sha myit mada mai ai lam

Hkrak ai gat seng hpe sawk sagawn ai lam

Ohio convenience store madu a $27,390 bang da ai hpe bai nhtang yu yang, mai byin ai akyu ni hpe jep joi yu na matu manu dan ai.

Ya aten hta magam gun ni gaw manu jahpu ni hpe -print galaw ai, garan ginhka ai, galai na matu lam hkawm ai hta bat mi hta hkying hkum 8 daram aten jaw nga ai. Hkying hkum mi hta $15 rai yang, dai gaw shaning shagu $6,240 direct labor galaw ai hpe madi madun ai. ESL gaw dai bungli hpe 80% shayawm kau ai rai yang, dai gat seng gaw shaning shagu $4,992 daram bungli galaw ai ni a manu hpe bai hkap la na re.

Kaji ai gumhpraw mahkawng da ai ni mung jat wa ai. Paper tag manu gaw bat mi hta 200 tags hta shaning shagu $31 daram hkawm ai-n law ai, gumhpraw teng sha re. Grau ahkyak ai: dai gat seng gaw shaning shagu $800,000 daram shang gumhpraw lu ai, manu jahpu shut ai majaw, dut mari ai ni hpe dut shabra ai hta 0.5% daram sum mat ai. Dai gaw, checkout n bung ai lam ni hte customer ni a mara shagun ai lam ni a majaw sum mat chye ai $4,000 hpe madi madun ai. Ndai daram kaba ai gat seng langai hta n-gun atsam hpe shaning shagu $300 daram hkoi ya ai. Bai nna, dai gat seng gaw teng sha dynamic pricing atsam hpe jai lang ai rai yang-arung arai madang hte shani na aten hpe madung tawn nna manu ni hpe gram lajang ai-kaga $4,000 margin hpe gram lajang lu na re.

Ndai hku galaw yang, shaning shagu yawng $13,323 daram hpe hkye la lu na re.

Dai gumhpraw mahkawng da ai manu hta, gumhpraw bai wa na aten gaw laika pa hta 2 ning jan sha re. Raitim, dai gat seng gaw shani shagu n re ai sha, shata shagu sha manu galai ai. Manu n law ai-galai shai ai aten ngu ai gaw, gat seng gaw automation kaw na manu n law ai hpe rim la ai lachyum re. Dai tengman ai lam a matu galai shai ai gaw, teng man ai hka wa ai lam hpe 3.7 ning de grau ni wa hkra shadut ya ai.

Dai gaw, hpa majaw hpaga lam hte seng ai jahpan ni gaw, gat seng kaji ni gaw 4-6 ning laman ROI hpe mu lu ai hpe sang lang dan ai, dut mari ai ni tsun shalawm ai shata 18 na jahpan ni hpe n re. Operator kaji nkau mi a matu gaw, lachyum pru ai. Kaga ni a matu gaw, mare daju hpe kaga shara de tawn da na grau kaja na re.

Maurer a nambat ni hpe hpa gaw bungli galaw shangun ai

Jeff Maurer a masa gaw npawt nhpang hku nna shai ai, hpa majaw re ai hpe chye na ai gaw ESL a gumhpraw bang ai lam ni teng sha akyu pru ai aten hpe sang lang dan ai.

Shi a square feet 25,000 daram kaba ai supermarket gaw, manu jahpu hpe hkang ai lam hta bat mi hta hkying hkum 50 daram bungli galaw masha ni a aten hpe jai lang nga ai. Hkying hkum mi hta $18 hte, dai gaw zero customer value hpe jat ya ai bungli langai a matu shaning shagu na bungli $46,800 hpe madi madun ai. ESL a 80% shayawm ai gaw $37,440 hpe bai hkap la lu ai atsam hpe lachyum shapraw ya ai.

Raitim, dai hpe teng sha n-gun jaw ai lam gaw: Maurer a manu jahpu hparan ai wa gaw pension la mat nna, shi hta lata na lam nga ai: shaning shagu $45,000 (akyu ara ni lawm ai) hte shi a malai langai hpe shaga la na, shing nrai, ESL system hpe bungli law law galaw shangun na. Shi gaw hpaji masa hpe lata la ai. Dai dawdan ai lam langai sha gaw, ROI jahpan law malawng hta n lawm ai shaning shagu na gumhpraw $45,000 hpe jat bang ya ai.

Shi a gat seng gaw manu ni hpe ayan galai shai nga ai-"bat shagu manu hkying hkum law law galai shai nga ai," nga nna shi tsun ai. Dai frequency gaw grai ahkyak ai. Shaning shagu $ wan 15 lu ai hte, loi mi sha gram lajang ai lam ni pyi lawan ladan jat wa ai. Manu jahpu shut ai lam hpe yeng seng kau ai gaw shaning shagu $75,000 daram hpe hkye la lu ai. Hten za chye ai arung arai ni hte grai law ai arung arai ni a manu jahpu hpe galai shai ai hku tawn da ai-laika man masat da ai lam ni hte n mai byin ai lam langai mi-margin hpe gram lajang ai hta $225,000 daram karum ya ai ngu sawn la ma ai.

Shi a shaning shagu na gumhpraw mahkawng da ai hpe yawng shingdaw yu yang-bungli galaw ai hta $37,440, bungli shangun ai lam hpe koi ai $45,000, shut ai lam hpe shayawm ai hta $75,000, laika pa a matu $1,092, n-gun atsam hta $500, hte shaning shagu na manu jahpu hta hkam la lu ai akyu ni-byin mai ai akyu ni hpe $0000 hta $800 jan ai. gumhpraw bang ai.

Dynamic pricing hpe n lawm ai conservative estimates ni hpe lang ai shaloi pyi (dai akyu ni gaw galaw sa wa ai lam hta grai madung nga ai re majaw), Maurer a hka wa na aten gaw shata 9-10 grup yin hta manu galai shai ai lam law law nga ai, shing nrai, npawt nhpang sawn la ai lam ni hta shata 15-16 daram rai nga ai.

Maurer shi hkum nan ROI hpring tup lu na matu 1.5 ning kaw nna 2.5 ning du hkra sawn la ai, dai hta na daw mi gaw bungli hte laika pa ni hpe mahkawng da ai kaw na sha pru wa ai. Dai conservatism gaw hpaji rawng ai rai na re-teng man ai-mungkan a mahtai gaw n bung ai-rai tim shi a npawt nhpang gaw gumhpraw bang ai lam hpe grai madi shadaw ai.

Carrefour Scale: N bung ai masat masa hpe tsep kawp n bung ai

Hypermarket scale hta, ROI jahpan ni gaw ginra amyu myu de shang wa ai. Carrefour a Villabé hta $ wan 2.14 daram bang da ai gaw, gumhpraw hpe tara shang shatai na matu, shadawn shadang hku nna grau kaba ai akyu hpe ra sharawng nga ai.

Labour equation gaw grai kaba ai. 70,000 manu jahpu hpe lata hte hparan na matu, ap nawng ai hpung ni-shift law law hta bat mi hta bungli galaw masha hkying hkum 200 daram ra ai. Hkying hkum mi €20 ($22 daram) hte, dai gaw shaning shagu bungli galaw ai $237,000 hpe madi madun ai. 80% shayawm ai gaw $166,400 daram hpe hkrak mahkawng da lu ai.

15,000 lang bat mi hta tag galai ai shaloi, laika man manu ni gaw, shaning shagu $2,340 bai jaw ya ai-lachyum rawng ai, raitim, yawng bang ai gumhpraw hte shingdaw yang kaji ai. Ndai daram kaba ai shara langai hta n-gun atsam hpe shaning shagu $2,000 daram hkoi ya ai.

Hypermarket sut masa lam ni garan ginhka ai shara gaw shut shai ai manu jahpu ni hte n-gun ja ai manu jahpu ni hta rai nga ai. Ndai gat seng hku nna shaning shagu $ wan 80 shang gumhpraw shang wa ai majaw, 0.5% hta manu jahpu shut ai gaw shaning shagu $400,000 hpe hpaw shadan dan ai hpe madi madun ai. Tengman- aten hta shingjawng ai manu jahpu, flash promotion ni, hte aten- hta madung tawn nna, hten za chye ai arung arai ni hpe manu jahpu shayawm ai lam ni hpe galaw lu ai atsam gaw, margin gram lajang ai lam hta $ wan 1.6 daram karum ya lu ai-rai tim, dai manu hpe lu la na matu, hpaji hparat hpe jai lang ai sha n-ga, manu jahpu hpe grai kungkyang ai ladat ra ai.

Carrefour a EdgeSense hpe hpaw shalawm ai gaw kaga lam langai mi hpe bai jat ya ai. Shelf-hkap la ai camera ni hte sensor rails ni gaw, n-gun n rawng ai hte n-gun n rawng ai masa ni hpe shayawm ya lu ai, n-gun rawng ai arung arai ni hpe sawk sagawn ai hpaji hpe galaw ya lu ai. Conservative hku sawn la ai hku nga yang, shaning shagu na arung arai ni hpe gram lajang ai manu hta $240,000 daram nga ai.

Hpaga lam yawng hpe hpawng de dat yang, shaning shagu $ wan 2.4- jan mahkawng da lu na rai nna, dai gaw laning mi laman hta bai wa na hpe tsun mayu ai. Dai gaw myit mada shara nga ai mabyin hpe madi madun ai.

Dynamic manu jahpu n lawm ai sha, Conservative sawn la ai lam ni gaw, shaning shagu $570,000 daram hkoi shap lu ai hpe madun nga ai. Dai zawn re ai n-gun hta, hka wa ai gumhpraw gaw 3.8 ning du hkra jat wa ai-hpaji masa hte seng ai sut masa lam a matu naw hkap la mai ai, raitim, kaji ai bungli galaw ai ni myit mada mai ai lawan ai awng padang ni hte tsan nga ai.

Supermarket kaba ni hpe galaw ai ni a matu, ROI hpring hkra 2-4 ning laman rai na re, shanhte kade daram n-gun ja ai hku manu jahpu jaw ai atsam hpe jai lang ai hta grai madung nga ai.

5-ning Net Benefit hpe sawn la ai

Formula:

5-Shaning na akyu ara=(Shaning shagu na gumhpraw mahkawng da ai × 5) - Ja gumhpraw yawng bang ai

Verification: Pricer gaw Forrester sawk sagawn ai hku nga yang, 5 ning laman ROI 277% jaw ya ai.

ESL manu jahpu hparan ladat ni gaw dut mari ai lam amyu myu a matu re.

1. Store kaba ai hku nna

Gat seng kaji ni (Convenience gat seng/Specialty gat seng)

Store kaji ni hpe garan jaw ai jahpan:Kaga dut mari daw ni, n-gun n rawng ai gat seng ni, kiosk ni, pop-up gat seng ni lawm ai ni gaw, bungli galaw ai lam hpe hkrak hkra galaw lu na matu hte manu jahpu hpe grau hkrak hkra galaw lu na matu ESL masa ni hpe grau grau jai lang nga ma ai. 100 jan na amyu myu dut mari ai shara ni hta, gat seng langai hta ESL unit 20 hte 50 lapran hpe jung da ai.

Small Store a manu jahpu hpe pat shingdang ai lam:Shawng nnan lang jung ai manu kaba ai hte hpawng de ai lam hta yak hkak ai lam ni gaw, dut mari ai shara kaji ni hta hkap la ai lam hpe pat shingdang da ai. Deployment galaw na matu unit langai hta USD 50–70 lapran manu jahpu jaw ra ai, dai gaw wan hku law ai shelf ni nga ai gat seng kaji ni a matu pat hkum da ai lam rai chye ai.

Store kaji ni a matu ra kadawn ai lam ni:Tag ni hta n-ga, gat seng ni hta ESL ni hpe signal sa ya na matu antenna (sh) base station ni ra ai. Lahta na jahpan gaw npu na lamu ga jarit hta hkan nna rai nga ai. Store kaji langai mi hta antenna 1, 2 ra na re; hypermarket kaba langai mi gaw, dai ginra ting hta garan gachyan ai law law ra na re.

Laksan gat seng kaba ni (SKU 5,000-20,000)

Medium Grocery gat seng kaw shaning shagu bungli galaw ai ni hpe mahkawng da ai:Groceries ni hta manu hpe lata hte ayan gram lajang ra ai. ESL ni gaw ndai lam hpe automate galaw ya ai majaw, gat seng bungli galaw ai ni a bungli hpe shayawm ya lu ai. Rap ra ai hku yu yang, mid-sized malu masha seng langai gaw, bungli galaw ai ni a matu shaning shagu $20,000 kaw nna $30,000 daram hpe hkye la lu ai.

Spain mungdan na Mercadona mabyin:Mercadona gaw, gat seng langai hta electronic label ni hpe jai lang na matu €100,000 daram ra na re ngu sawn la ai, dai gaw lawu de tsun lai wa sai akyu ni nga tim, pat shingdang ai lam kaba langai rai nga ai.

Hkauna kaba ni/Sharung kaba ni (30,000+ SKUs)

Hypermarket kaba hpe garan gachyan ai lam:Upfront deployment manu kaba ai gaw, grau nna, dut mari ai ni kaji ai ni a matu, pat shingdang ai lam naw rai nga ai. Hypermarket kaba langai hpe htingnut na matu, label 50,000 jan ra ai majaw, shawng nnan na gumhpraw bang ai hpe dollar wan law law de shadut kau ya lu ai.

Carrefour Villabé gat seng kaba a mabyin:Carrefour gaw 2024 ning hta shi a Villabé hypermarket hta VusionGroup EdgeSense hparan ladat hpe n-gun jaw ai Europe mungdan hta shawng nnan na malu masha dut ai kaba tai wa sai. n-gun n rawng ai omnichannel tengman ai-ten arung arai ni hpe shinggyin la lu na matu hte manu jahpu hpe hkan sa na matu bungli galaw ai lam ni.

Dingdung Amerika Supermarket hta n-gun dat ai lam:Dingdung Amerika hta, 2,500 jan na gat seng kaba ni gaw Q4 2023 hku nna e-paper ESL system ni hpe hpawng de da sai rai nna, gat seng ni hta SKU 12,000 hpe shinggrup da ai.

Hkauna kaba ni

Large Chain Shaning shagu na gumhpraw mahkawng da ai:Ndai hku automation de galai shai wa ai majaw, dut mari hpaga hpung kaba ni a matu shaning shagu $500,000 daram hkye la lu sai. Manu jahpu shut ai lam ni gaw, dut mari ai ni hpe shaning shagu $ wan 2 daram sum mat ai gumhpraw hpe jahten kau ya lu ai, ESL ni hte rau grai hkrat sum mat ai.

Walmart hpe jai lang ai masat masa:2024 ning hta, Walmart gaw US gat seng 500 hta ESL chyam dinglik ai lam hpe jat wa ai, Bluetooth-enabled tags ni hpe jai lang ai majaw, mari ai ni gaw, arung arai ni a lam ni hpe scan galaw nna, ndau shabra ai lam ni hpe galaw lu ai.

Lawan ai hku hti yu na: Store amyu hku nna manu jahpu hpe sawn dinglik ai

3. Label Size hku nna manu jahpu hte jai lang ai lam

Madang masat da ai galu kaba ai masat kumla ni (1-3 inch):Standard-sized ESLs ni gaw grau nna jai lang ai ni naw rai nga ai, 2024 ning du hkra mungkan ting hta 45% installation galaw ai.Retailer ni gaw ndai tags ni hpe shanhte a compactness hte manu jahpu-htuk manu ai majaw ra sharawng ai majaw, shanhte gaw malu masha seng ni hte shim lum ai dut shabra ai shara ni a matu grai kaja ai. Shanhte a asak gaw 8 ning jan rai nna, NFC hte barcode display lahkawng yan hpe madi shadaw ya ai. 1-3 inch ESL ni hpe lang ai dut mari ai ni gaw lata hte manu jahpu jaw ai bungli hpe 50% jan shayawm kau sai.

Lapran-Kaba ai masat kumla ni (3.1-7 inch):Mid-large ESLs ni gaw 2024 ning du hkra, gat lawk yawng a 30% hpe shinggrup da ai.Hypermarket ni hte department store ni gaw ndai masat kumla ni hpe grau nna mu lu ai hte galai shai mai ai majaw grai law hkra hkap la ma ai. -store kaw sawk sagawn ai hta, 65% gaw, mid-size display ni hta manu ni hpe yu na hpe ra sharawng ai.

Kaji ai masat kumla ni (7.1-10 inch):Labau-sized ESL ni gaw 10% daram install galaw nna, laksan gat seng ni hta (sh) manu dan ai arung arai daw ni a matu lang ai. Manu grau law ai raitim, 2022 kaw nna 2024 du hkra hkap la ai lam gaw 15% rawt jat wa ai.

4. Manu jahpu-ROI aten ladaw hku nna akyu pru ai lam

AI manu jahpu Software hte (1 ning daram lawan ai hku bai wa na):ESL system hpe atsawm sha install galaw nna galaw sa wa yang, lahkawng masum ning laman hta shi hkum shi manu jahpu jaw lu na re. Retailers ni gaw manu jahpu hpe gram lajang ai software hpe system hte rau lang ai shaloi, ROI gaw laning mi daram sha shang wa lu ai.

5. Manu jahpu daw ni hpe hkrak tsun dan ai

Hardware manu ni:ESL unit ni hkum nan manu jahpu law malawng hpe galaw ya ai. Label langai a manu gaw $6 kaw nna $100+ du hkra rai nna, dai gaw n-gun, bungli galaw ai lam, display amyu myu hta hkan nna rai na re. Medium-sized grocery shop langai a matu, ndai gaw, shingbyi shara hte shingbyi na arung arai ni a jahpan hta hkan nna, shawng nnan jai gumhpraw dollar wan law law hpe shabyin ya lu ai.

Npawt nhpang gawgap ai lam hte jung ai lam:ESL hpe jung na matu, Bluetooth (sh) radio frequency hpe madung tawn nna, wireless matut mahkai lam a matu, adapter (sh) rail ni hpe jung da ra ai. Ndai manu gaw, gat seng a layout hte gara hku install galaw na ngu ai hta madung nga ai. Kalang lang na gat seng langai a matu, ndai manu ni gaw $5,000 kaw nna $10,000 lapran rai na re.

Software hte hpawng de ai lam:ESL ni gaw, ya nga ai arung arai hte manu jahpu masa ni hte hpawng de lu ai ngang kang ai software ra ai. Manu jahpu ni hta license manu, software galaw ai (sh) laksan galaw ai, data ni hpe shinggyin la na matu shakut ai lam ni lawm mai ai. Software manu gaw shata mi $100 kaw nna $500 du hkra shaning shagu na subscription model langai mi rai mai ai.

Hkamja lam hte madi shadaw ai lam:Matut manoi gram lajang ai lam gaw ESL ni hpe hkrak hkra galaw lu hkra galaw ya ai. Shawng nnan lang jung ai hte shingdaw yang, gram lajang ai manu gaw loi mi sha rai nga ai, raitim, shaning shagu madi shadaw ai magam bungli ni a matu, gat seng kaba ai hte yak hkak ai lam ni hta hkan nna, shaning shagu $1,000 kaw nna $3,000 du hkra bang ra ai.

6. Manu jahpu garan ai-Even Point hpe madung tawn ai

10,000 Label Scale du hkra manu jahpu n-gun:10,000 jan na label ni hpe jai lang ai shaloi, electronic shelf label gat lawk gaw, laika ka ai, htaw sa ai, bungli galaw ai ni hpe yeng seng kau ai majaw, moi na laika man masa ni hte manu jahpu maren sha rai nga ai.

Manu jahpu hkrat sum ai masa:Label langai a manu: N-gun yawm wa ai, du na 5 ning laman 25–35% yawm wa na hpe myit mada ai.

ROI hpe asan sha sawn la ai

Nkau dut mari ai ni gaw, bat mi hta hkying hkum 50 daram aten la nna, wan hku law ai manu galai shai ai lam ni hpe laika man ni hte hparan ma ai. Laika dip shapraw ai manu, bungli galaw ai aten, hte ayan galai shai ai lam ni a lapran, bungli kaji zawn rai nga ai bungli gaw, akyu hpe atsin sha shamat kau ya lu ai-n ra ai n-gun hpe jat bang ya lu ai.

ESL hte, manu jahpu galai shai ai lam ni gaw kalang ta byin wa nna, bat shagu na bungli hpe tsep kawp yeng seng kau ya ai. N-gun atsam manu ni yawm mat ai gaw n-gun-htuk manu ai e-ink display ni a majaw re. Pricing shut ai lam ni gaw hkoi mat na daram rai sai.

Mid-sized dut mari ai wa a matu kasi masat masa:

Shaning shagu mai byin ai gumhpraw mahkawng da ai: $39,000 (bungli galaw ai) + $10,000 (n-gun) + $5,000 (shut ai lam)=$54,000

Ga shadawn: $100,000

Mai byin ai ROI: Shaning shagu 54%

Myit mada ai hka wa na aten: 1.85 ning daram

Ndai sawn la ai lam ni a npu hta, ESL masa gaw lahkawng ning npu hta shi hkum shi manu jahpu jaw lu ai. Dai hpang, dut mari ai wa gaw, shaning shagu $54,000 mahkawng da ai-gumhpraw kaw na akyu lu la nna, dai hpe bungli galaw masha ni, arung arai ni hpe shinggyin la lu na matu, shing nrai, mari ai ni a mahkrum madup hpe grau kaja hkra galaw lu na matu bai bang mai ai.

ESL hpe POS hte inventory system ni hte hpawng de ai a madung sut masa akyu gaw bungli galaw masha ni hpe hkoi shap lu ai lam rai nga ai. SKU law law nga ai mid-sized dut mari ai ni a matu, htunghking laika pa manu jahpu ni hpe ka da ai shaloi, bungli grai law hkra galaw ra ai. ESL hpe hpawng de ai gaw ndai bungli hpe 95% daram shayawm ya lu ai. Manu jahpu hkrak ai gaw kaga akyu kaba langai mi hpe jaw ya ai. Industry sawk sagawn ai lam ni hta manu jahpu shut ai lam gaw, dut mari ai arung arai ni hta 5-8% hpe hkra machyi shangun ai. ESL ni hpe POS system ni hte hpawng de dat ai shaloi, manu jahpu hkrak ai lam gaw 100% de du wa nna, shelf hte register manu lapran na garan ginhka ai lam hpe yeng seng kau ya lu ai.

ESL masa ni gaw manu jahpu-htuk manu ai hpe sakse madun da ai, lata hte galaw ai bungli manu hpe 40% du hkra shayawm ya lu ai, manu jahpu hpe 99% daram hkrak hkra galaw ya lu ai. Carrefour hte Walmart zawn re ai kaba dik ai hpaga hpung ni gaw, dut mari ai shara 1,500 jan hta ESL system ni hpe langai hpra hta jai lang wa ai majaw, manu jahpu shut ai lam ni hpe 50% shayawm ya lu ai.

Bai wa na aten hpe madi madun ai

Maurer gaw, gumhpraw bang ai kaw na akyu gaw 1.5 ning kaw nna 2.5 ning laman hta du wa na re ngu tau hkrau tsun da ai, dai hta na 50% gaw bungli galaw masha hte laika katsu ni hpe shayawm kau ai kaw na pru wa na re, dai hta: laika dip shapraw ai hta jai gumhpraw n law ai, laika katsu ni hpe garan ginhka ai hte noi da ai hta bungli galaw ai ni hpe yeng seng kau ai, arung arai madang ni hpe madung tawn nna manu jahpu hpe galai shai ai hku galaw ai. Dynamic pricing gaw, ROI a 16% daram hpe madung tawn nna, shani shagu na manu jahpu hpe grau kaja hkra dawdan lu na matu, team hpe ahkang jaw ai hku nna, margin grau law hkra mung shabyin ya na re.

Houchens Food Group kaw na brand hte marketing hpa-awn Shannon Clark gaw ESL ni hte gat seng lahkawng hpe n-gun jaw ai rai nna, n na shi ai aten hta gat seng lahkawng hpe bai hpaw na matu hkyen lajang nga ai. Shi a sawn la ai ROI gaw, paper tag, bungli galaw masha, ESL manu jahpu ni hpe madung tawn nna 3.5 ning re.

ESL system hpe atsawm sha install galaw nna galaw sa wa yang, lahkawng masum ning laman hta shi hkum shi manu jahpu jaw lu na re. Retailers ni gaw manu jahpu hpe gram lajang ai software hpe system hte rau lang ai shaloi, ROI gaw laning mi daram sha shang wa lu ai. AI- hpe madung tawn ai manu jahpu hpe gram lajang ai software hte manu jahpu hpe galai shai ai ladat ni hpe jai lang nna, ra kadawn ai lam a elasticity hpe akyu jashawn ai shaloi, 30,000 labels nga ai malu masha seng langai gaw, shanhte a gumhpraw bang ai gumhpraw hpe laning mi laman hta bai hkam la lu na masa nga ai.

Payback aten ni gaw operation amyu myu hku nna grai shai hkat ai. Manu ayan galai shai ai -volume law ai malu masha dut ai ni gaw shata 3-6 hta bai wa na hpe mu lu ai. Htunghking hku dut mari ai lam hta manu galai shai ai lam law law nga ai gaw, shata 12-18 laman hta, shinggyim masha ni a masa hta, hka wa ai lam de du wa lu ai. Low-frequency manu galai shai ai makau grup yin ni gaw hkap la mai ai ROI hpe galoi mung n lu la na re.

ESL jaw ai Aperion Solutions a West, mungdan ting na account manager Brian Salzman tsun ai hta, ya aten hta, malu masha seng ni gaw, jaw ai magam bungli ni hpe lata la yang, shata 18- hte lahkawng ning lapran na shara shagu hpe yu nga ma ai. Ndai lam gaw ESL hpe dut mari ai ni a matu grau htuk manu shangun ai, dut mari ai nkau mi gaw shata 18-24 laman hta gumhpraw bai wa ai hpe mu lu ai.

Na a Store gaw Htap Htuk Ai Kun?

ESL gaw nang a matu kaja ai kumla ni

Independent grocers ni gaw bungli galaw masha ni a manu rawt jat wa ai, margins yawm wa ai, hte mari ai ni a myit mada lam grau law wa ai hpe hkrum sha nga ai. “Electronic shelf label ni gaw manu jahpu hpe sha n-ga, grau nna byin wa sai” nga nna IGA a matut mahkai hpaga lam a ningbaw Sarah Rivers tsun ai. "Shanhte gaw grau law hkra galaw ma ai, manu jahpu hpe gram lajang ai lam hpe gram lajang ai, hkrak ai lam hpe grau kaja hkra galaw ai, hte matut mahkai ai, lang ai ni a-htuk manu ai mahkrum madup hpe shabyin lu na matu na a kaga hpaji masa ni hte hpawng de ai lam ni lawm ai."

Sinpraw ginra hta Aperion a hpaga lam hpe woi awn ai Greg Adamsky gaw, ESL hpe hkap la ai lam gaw, n-gun kaba ai shara de du wa sai lam hpe sang lang dan ai. Ndai galai shai lam hpe lam mali gaw shabyin ya nga ai:

Bungli galaw masha ni a manu hte Quality:"Manu jahpu rawt jat wa ai hte bungli galaw masha ni a hkamja lam yawm wa ai gaw, malu masha dut ai ni hpe myit n pyaw shangun nga ai."

Jat wa ai magam bungli:ESL ni gaw ya aten hta e-sut masa, digital coupon ni, manu jahpu hpe gram lajang ai arung arai ni hte hpawng de wa sai. "Magam bungli jat wa ai gaw ROI hpe shabyin ya ai. Nang gaw bungli galaw masha ni hpe hkye la ai sha n-ga-nang gaw manu hte akyu hpe grau kaja hkra galaw nga ai."

Tengman ai-Aten Manu:"Philadelphia kaw nga ai nye a customer langai mi gaw nga manu hpe shani shagu galai shai nga ai. Shi gaw update ni a matu bat mi tup n ra ai-dai gaw galai shai ai lam gaw akyu hte n-nan ai lam hpe hkrak sha jat ya ai."

CEO wa tsun ai hta, offline store ni hta ESL hpe jai lang ai gaw, laban bat ni hta dut shabra ai lam grau law ai hpe n-gun n rawng ai hku bai htang lu shangun ai. ESL gaw online hte offline gat seng ni a lapran shingjawng ai lam law wa ai majaw, offline gat seng ni a lapran mung shingjawng ai lam law wa ai majaw, dut mari ai ni a matu ahkyak wa ai.

Supermarket hte hypermarket ni gaw electronic shelf label ni a matu jai lang ai lam kaba dik htum rai nna, 2024 ning hta mungkan ting hta jai lang ai hta 54% daram hpe hkam la lu ai. n-gun jaw ai lam ni, shingjawng ai lam ni hpe galai shai ai lam ni, hte hten za chye ai arung arai ni hpe hparan ai lam ni hpe galaw ai.

La nga ai gaw lachyum pru ai mabyin masa ni

ESL gaw dut mari ai ni shagu a matu n htap htuk ai. Hkrang shapraw ai lam a mahtai ni hpe hkaja ngut ai hpang, mabyin masa nkau mi gaw ROI n kaja ai hpe ayan madun nga ai:

Grai npu manu galai shai ai lang:Shata shagu (sh) dai hta n-ga manu ni hpe update galaw yang, bungli galaw masha ni hpe mahkawng da ai gaw, gumhpraw bang na matu n mai byin ai. Htunghking masat kumla ni gaw ngang grin ai-manu grup yin ni a matu kaja ai hku bungli galaw ai.

Grai kaji ai format:Square feet 2,000 npu na SKU 500 npu na gat seng ni gaw, -labor-manu law ai gat lawk ni hta bungli galaw ai n rai yang, 3 ning laman hta hka wa ai lam n law ai.

N grin ai hpaga lam a npawt nhpang ni:Business langai mi gaw, madung bungli galaw ai lam, gumhpraw n-gun, gat lawk hta shara jahkrat ai lam ni hta yak hkak nga ai rai yang, ESL gaw dai manghkang ni hpe hparan ya na n re. Business a npawt nhpang manghkang ni hpe shawng hparan u.

Upgrade budget n lawm ai legacy npawt nhpang gawgap lam:POS system gaw 7+ ning rai sai rai nna, upgrade galaw na matu n mai byin ai rai yang, ESL hpe hpaw shalawm ai gaw yup mang zawn manu dan ai (sh) n mai byin ai zawn rai na re.

Arung arai-razor-kaji ai shingdu daw hte myit maju jung ai:Dollar gat seng ni hte grai manu jahpu shayawm ai dut mari ai ni gaw 1-2% net margin hte bungli galaw ai ni gaw ESL akyu ara ni kaw na law law lang n lu la ai.

Electronic shelf label ni hpe jai lang na matu myit nga ai hpaga la ni gaw lahta na hparan ladat ni hpe yu mai ai.