Supermarket hte malu masha seng ni a matu jat ai LCD screen ni

Dec 31, 2025

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Si mat ai shara hpe gumhpraw shang gumhpraw de galai shai ya ai Hardware

Supermarket shagu hta, square inch wan hku law ai, n kaja ai hkrang sumla hte seng ai lamu ga ni nga ai. Shelf jut ni, freezer chyinghka shingdu ni, gumhpraw shaw ai counter myiman ni-ndai shara ni gaw laika man manu jahpu ni hte n shamu n shamawt ai ndau shana ai lam ni hpe shaning tsa lam hku tawn da ai. Retail marketing ngu ai gaw laika dip shapraw ai hte laminating galaw ai ngu ai lachyum nga ai aten na arung arai ni.

LCD screen ni hpe gang je kau aindai n-gun n rawng ai lam hpe yeng seng kau na. Ndai ultra-wide display ni gaw, 16:4 kaw nna 16:1 du hkra aspect ratio ni hte, shingra tara screen ni n lu galaw ai hkrak tup ai hkum hkrang shara ni hpe zing la da ai. LANGAI23.1-inch bar-hpan madun ai600mm daram kaba ai shelf jut de slide galaw ai. LANGAIinch 37 rawng aifreezer chyinghka langai hpe span galaw ai. Ndai hpaji masa gaw engineer ni laklai ai screen ni hpe galaw mayu ai majaw n re, dut mari ai makau grup yin ni gaw shanhte a matu galai shai ra ai npawt nhpang ni hpe ra sharawng ai hta, nga taw sai npawt nhpang npawt nhpang ni hte htap htuk ai display ni hpe ra sharawng ai majaw nga ai.

Stretched LCD shelf edge display installed on supermarket shelving showing promotional content next to products

 

Hpa majaw Shelf-Edge Display ni gaw kaga ladat shagu hta grau kaja ai

 

Htunghking hku nna-store dut mari ai lam gaw tsan tsan kaw nna galaw ai. Endcap display ni gaw, n-gup magap kaw nna myit lawm ai lam hpe hkap la lu ai. Ntsa kaw na masat kumla ni gaw lam tam ai lam hpe jaw ya ai. Promotion poster ni gaw bunghku ni hpe mawn sumli da ai. Ndai ni yawng gaw gawng kya ai lam langai sha hpe hkam sha nga ai: shanhte hpe hkum hkrang shara hte myit sawn sumru ai lam a majaw, dai arai kaw na garan tawn da ai.

 

Shelf-edge hpe gang je kau ai LCD gaw ndai gap hpe tsep kawp yeng seng kau ya ai. Screen gaw shi ndau shabra ai arai kaw na millimeter tsan ai shara kaw dung nga ai. Customer a myi gaw, lapran na shara langai mi hpe mung n lai ai sha, display kaw nna merchandise de htawt sit wa ai. "Ndai product hpe kaga shara kaw tam u" ngu ai lahkam n nga ai. Magam bungli galaw na matu shaga ai lam hte galaw ai lam hkum nan gaw, shingran langai sha hpe zing madu da ai.

 

Ndai setup kaw na grau kaja ai galai shai ai lam ni gaw shingra tara hku hkan nang wa ai. Carrefour a Lyon flagship store kaw galaw ai pilot program langai hta, dut shabra ai lam gaw, npu - kaw nna - lapran na tsa lam shadang 20 daram hta, shelf-edge display ni gaw, dai zawn re ai arung arai ni a matu, htunghking hku nna aisle-end display ni hpe galai kau ai shaloi, jat wa ai hpe ka da ai. Promotional budget gaw dai hte maren sha naw rai nga ai-sha shara jahkrat ai lam sha galai shai mat ai.

Static shelf tsun shaga ai ni hte laika pa manu jahpu ni gaw ndai mahtai hpe n shabyin ya ai. Shanhte gaw shingran makau grup yin hta nga ai raitim, myit maju jung na matu n ra ai. LANGAIAnimated lawm ai LCD hpe gang je kau aiperipheral shamu shamawt ai lam hpe chye lu ai system hpe shi hkrai shi galaw ya ai. Customers ni gaw, myit dum dawdan ai lam n nga ai sha, shamu shamawt ai lam de bawnu galai kau ma ai.

Bar-type LCD screen on supermarket shelf edge showing animated beverage promotion next to product

 

Ehrenberg-Bass Institute a dut mari ai lam hpe myit maju jung ai lam sawk sagawn ai kaw na sawk sagawn ai lam gaw, Australia mungdan na gat seng kaba ni hta dut mari hkawm sa ai lam ni hta myi hte -hkan tam ai lam hpe jai lang nna ndai akyu hpe shadawn shadang masat da ai. Static shelf masat kumla ni gaw second mi daram hta kadun dawk yu ai lam ni hpe hkam la lu ai. Dynamic display ni gaw asan sha shamu shamawt ai lam hpe madun dan ai-n-gun ja ai video n re, animated manu jahpu sumla ni sha-myit hpe kalang lang grau na hkra hkam la shangun ai. Ndai sawk sagawn ai lam hta, shamu shamawt ai lam sha, content quality hte n seng ai sha, myit lawm ai lam hpe grau law hkra jat wa shangun ai ngu dawdan da ai.

Animated shelf-edge digital signage screen capturing shopper attention at point of purchase

Ndai myit lawm ai lam hpe n ra sharawng ai hku hkap la ai lam hpe manu n shadan ai. Screen gaw tsawm htap ai, hpaji rawng ai n ra ai. Hkrun lam hkawm ra ai.

Laika man hpe ndau shabra ai strip hpe gaw, gat seng shara shagu hta hkrang shapraw, myit hkrum, dip shapraw, htaw sa, lata hte bang ra ai. Promotion hpe galai shai ai ngu ai gaw ndai lam yawng hpe bai galaw ai lachyum re. Update langai hpra a marginal manu gaw, shawng nnan lang galaw ai hte maren sha rai nga ai. Network langai migang je kau ai LCD madun aisecond loi mi laman hta shiga nnan ni hpe hkap la ai. Ginjaw garan rung marketing hpung gaw, shana shat garai n sha shi yang, manu jahpu hpe gram lajang ai, ndau shabra ai video ni hpe galai shai ai, shing nrai, shingjawng manang ni a shamu shamawt ai lam hpe htai ya lu ai. Content hpe gram lajang ai a marginal manu gaw zero de du wa sai.

 

Dai a majaw, n-gun jaw ai ladat galai shai wa ai. Campaign ni gaw kadun ai, grau nna yaw shada ai, grau nna hkap la mai ai. N kaja ai promotion langai hpe, shi a print cycle hpe htum mat na malai, hkying hkum law law laman sat kau lu ai. Competitor manu jahpu hpe dai shani nan sha shingdaw mai ai. Nbung laru-a majaw byin pru wa ai promotion ni gaw tatut galaw mai ai-katsi ai shani ni hta katsi ai sau, katsi ai shaloi ice cream hpe shadut ai.

Kroger gaw latsa jan na gat seng ni hta n-gun dat ai lam gaw, Midwest hta n myit mada ai sha February shata hta katsi katsang byin ai aten hta ndai atsam hpe madun dan ai. Nbung laru hte seng ai magam bungli ni hpe sadi jaw ai hkying hkum loi mi laman, ginra dut mari hpung ni gaw, hkra machyi hkrum ai gat seng ni hta, sau hte lu sha ntsin ni hpe ndau shabra ai lam ni hpe shelf-edge display ni de shadut kau ma ai. Dai campaign hpe hkying hkum 72 tup galaw ai. Kata na jahpan ni gaw, n--hpring tsup ai gat seng ni hta aten langai sha hte shingdaw yang, n-gun jaw ai hpan ni hta lachyum rawng ai rawt jat lam hpe madun dan ai-dai jahpan ni gaw ginra hku nna shai hkat ai, raitim, dai hkrang gaw nbung laru-hkap la ai n-gun jaw ai lam hpe madang dep ai lailen byin wa hkra, n-gun jaw ai lam gaw n bung ai.

 

Teng sha ahkyak ai hpaji masa lam ni

 

Panel a npawt nhpang hte kaja ai madang ni

LCD panel galaw ai lam a madung lam ni-mother glass htu ai lam, native hte cut panel ni hpe garan ginhka ai lam, BOE, AUO, Innolux zawn re ai madung garan jaw ai ni- hpe kaga shara ni hta atsawm sha ka da ai. Procurement dawdan ai lam ni a matu ahkyak ai gaw, dai madung lam ni gaw tatut hta hpa lachyum nga ai hpe chye na ai lam rai nga ai.

Tengman ai quality stratification gaw, garan gachyan ai madang hta byin ai, jak rung kaw n re.

BOE a Hefei line kaw na Grade A panel langai gaw, Shenzhen mare na na a supplier a sutdek de n du shi yang, hpaga yumga galaw ai company masum mali hpe lai wa na re. Lapran ai ni langai hpra hta inventory hpe kayau kaya galaw na matu n-gun jaw ai lam ni nga ai. "BOE Grade A" ngu masat da ai shipment langai hta, law malawng gaw, tengman ai Grade A panel ni, Grade B nkau mi gaw, myi hte mu lu ai hku jep joi ai lam hpe lai di sai, hte, tsep kawp shai ai galaw shapraw ai company kaw na daw langai mi lawm na re, dai panel ni gaw, jak rung masat masa ni hte maren sha rai nga ai.

UK mungdan na ginra kata na malu masha seng langai mi gaw Alibaba dut ai company langai kaw na budget display latsa daram mari la ai. Shata 8 laman, masum hta na langai daram gaw hkrat sum mat ai (sh) n mai lang ai nhtoi htoi ai madang de hkrat sum mat sai. Hprawng kau ai, galai shai ai, hte sum mat ai ndau shabra manu ni lawm ai yawng manu jahpu gaw, Grade A display ni shawng nnan hta jai lang na manu hta grau ai. Post-mortem analysis galaw ai shaloi, n law htum n bung ai source mali kaw na panel ni hpe ship langai sha kata kaw mu lu ai, dai hta n bung ai backlight masa ni lawm ai.

Close-up of stretched LCD display panel showing BOE Grade A quality versus degraded budget panel

 

Teng sha bungli galaw ai mari ai lam hpe makawp maga ai lam:panel traceability documentation hpe original galaw shapraw ai wa a lot nambat ni hte ra ai, dai lot nambat ni hpe galaw shapraw ai wa a galaw shapraw ai jahpan ni hte shingdaw nna jep joi yu ra ai. BOE, AUO, hte Innolux ni yawng gaw, law law mari ai ni a matu, lot nambat hpe jep chyoi ai ladat ni hpe gram lajang ya nga ai. Ndai jep chyoi ai lam hpe ningdang kau ai supplier ni gaw shanhte a sourcing hte seng nna ahkyak ai lam langai ngai hpe tsun dan nga ai.

Kaga chye na matu manu dan ai tengman ai lam langai mi gaw: "Grade A" ngu ai masat da ai lam hkum nan hta mungkan ting a madang n nga ai. Hpaga galaw ai ni langai hte langai gaw tinang a grading masat masa hpe masat da ma ai. BOE a Grade A gaw panel langai hta si ai pixel loi mi sha mai lang ai. Innolux gaw loi mi grau law hkra ahkang jaw ai. "Grade A" panel ni hpe dut ai Miwa company nkau mi gaw kaga shara ni hta Grade C ngu masat da hkrum na zawn re ai kata na madang ni hpe lang nga ma ai. Grade label hpe sha n-ga, n-gun n rawng ai lam hpe hkap la ai masat masa hpe laika hku nna galoi mung hpyi shawn u.

Nhtoi htoi ai hte shadawn shadang ginsup ai lam ni hpe jaw ai ni ginsup ai

Retail makau grup yin ni a matu ra kadawn ai madung nhtoi ni hpe-500-700 nits gaw nta kata na matu, 1000+ gaw n-gun ja ai shara ni a matu-display lata ai lam matsun ni hta grai law hkra tsun da ai. Specification hkum nan gaw hkrak hkrak rai nga ai. Shadawn shadang ladat gaw, mari la ai lam hta grau sawng wa ai shara re.

Datasheet kaw na brightness spec shagu gaw n lawm ai sha masu ai lam re.

Dai nambat gaw mai byin ai shadawn shadang law law kaw na langai hpe madi madun nna, garan jaw ai ni gaw gara ladat gaw grau law ai jahpan hpe shapraw ya ai hpe lata la ma ai.

Brightness measurement comparison of stretched bar LCD displays showing center-point vs nine-point average nit readings

 

Ginjaw-point shadawn ainhtoi htoi ai shara grau tsaw ai panel a lapran hkrak kaw hti ai lam hpe la ai. Ndai gaw panel average-kalang lang masum hta na langai (sh) dai hta jan nna grau law hkra hkawm lu ai. "700 nits" ngu masat da ai display gaw, shi a ntsa lam ting hta 500 nits daram sha rai na re.-point shadawn shadangpanel ting na shara 9 hta nhtoi hpe shadawn nna, dai ni hpe average galaw ai. Ndai gaw teng man ai ladat rai nga ai. Dai hta n-ga, n law ai jahpan ni hpe shapraw ya ai majaw, supplier n law ai ni gaw, tinang ra sharawng ai hku lang ma ai.Peak aten kadun htoi tu ain-gun n rawng ai sha, n-gun rawng ai bungli galaw ai aten hta pru wa ai hpe shadawn ai. Supplier nkau mi gaw nhtoi hpe ndai hku n tsun dan ai sha tsun dan ma ai. 700 nits peak ngu ai panel gaw matut manoi bungli galaw ai shaloi 550 nits sha hkam sharang lu na re.

Digital Signage Federation kaw nna galaw ai chyam dinglik ai lam hta, Philips, LG, hte Miwa OEM nkau mi lawm ai galaw shapraw ai ni kaw na hpaga yumga galaw ai shelf-edge ni hpe jep joi ai lam galaw ai. 80% nhtoi htoi ai hta hkying hkum 2,000 tup matut manoi galaw ngut ai hpang, shadawn shadang pru ai lam gaw grai dam lada ai-unit nkau mi gaw shawng nnan na masat da ai 90% jan hpe naw tawn da ai, nkau mi gaw 70% grup yin de hkrat sum mat ai. Nhtoi htoi ai hpe grau nna hkam la ai unit ni yawng gaw, Samsung (sh) LG{9}}sourced LED packages ni hpe lang ai galaw shapraw ai ni kaw na rai nga ai.

Kam mai ai ladat langai sha nga ai:nhtoi htoi ai hpe "500-hkying hkum wan hkru ai hpang -in ngut ai hpang, n-gun rawng ai nine-point average" ngu nna masat da nna, nang lata ai chyam dinglik laboratory kaw na masum ngu na -party hpe jep joi ai lam galaw ra ai, supplier wa hpaji jaw ai langai mi kaw na n re. Ndai hpe myit n hkrum na supplier ni gaw, tengman ai masa hta shanhte a specs hte n htap htuk ai panel ni hpe dut nga ai.

Hpaji rawng ai mari ai ni hpe pyi rim la lu ai nhtoi htoi ai hkalem hkalau lam langai mi naw nga ai: nkau mi gaw nhtoi htoi ai hpe maximum backlight setting hta tsun ai, dai hpe gara sane operator mung matut manoi n galaw ai, hpa majaw nga yang backlight a asak hpe daw mi sha shayawm ya ai majaw re. 70% backlight hta nhtoi htoi ai hpe san u-dai gaw hpaga lam hte seng ai deployment law malawng teng sha lang ai setting re.

Katsi ai hpe hparan ai lam

Cross-section diagram of stretched LCD display showing aluminum backplate thermal management and ventilation design

Hkrunlam hkawm ai ni a galu kaba ai hkrang masa gaw, nbung laru hpaji masa hta manghkang byin shangun ai.

Backlight LED hte driver electronics ni kaw na pru wa ai katsi ai hpe shadawn sharam sha nga ai shara hku nna shabra kau ra ai. N kaja ai thermal design gaw LED lawan ai hku hkrat sum mat ai, diffuser film ni hpraw mat ai, driver IC n ngang grin ai majaw katsi mat nna bai hpaw hpang wa ai, liquid crystal hkra machyi ai majaw panel a prat hpe kadun mat ai hku nna dan dawng wa ai.

Quality display ni gaw, n-gun hpe aluminum backplates hku nna, n-gun hpe n-gun dat ni kaw nna tsan ai de woi sa wa ai, nbung hpe n-gun dat shapraw ya ai, nkau mi hta gaw, n-gun dat hpe n-gun dat ya ai. Budget madun ai ni hta, katsi ai hpe shingdang da ai plastic nta ni hpe lang chye ai.

 

Loi ai ana jep chyoi ai lam:display hpe hkying hkum lahkawng tup nhtoi htoi tu hkra run galaw nna, hpang na panel hpe hkra u.℃jan ai npu nbung katsi ai gaw, bungli galaw ai aten hpe kadun shangun na thermal stress hpe madun ai. Quality unit ni gaw, n-gun rawng ai hku bungli galaw ai shaloi, npu na n-gun hpe 45℃npu kaw tawn da ya ai.

Thermal management ngu ai gaw, mari ai ni n mu lu ai majaw, galaw shapraw ai ni gaw, jut ni hpe shawng gang je kau ai. Plastic nta langai gaw, nta langai hta €8 daram hkoi ya lu ai. Dai hta n-ga, n-gun ja ai-ambient retail makau grup yin ni hta bungli galaw ai aten hpe 30-50% daram shayawm ya lu ai-rai tim, installation masa ni hte maren grai shai hkat nga ai.

Spec sheets ni hta galoi mung n tsun da ai lam: thermal performance gaw n-gun rawng ai shara hta hkan nna shai hkat ai. Bench ntsa kaw n-gun n rawng ai hku chyam yu ai display gaw, convective airflow hpe pat shingdang da ai shelf jut kaw dingyang jung da ai unit langai sha hta 8-12℃katsi ai hku galaw lu na re. Galoi mung, teng man ai shara hta chyam yu u, shing nrai, n-gup magap chyam yu ai mahtai ni hta, shim lum ai lam law law hpe jat bang u.

Freezer case manghkang gaw grau sawng ai. Freezer chyinghka ni hta jung da ai display ni gaw, customer langai chyinghka hpaw shagu thermal cycling hpe hkam sha ai-akajawng sha katsi ai lam -18℃kaw nna +22℃de bai nhtang wa ai. Nta kata kaw condensation byin pru wa ai. Budget hpe hkrak n pat da ai sha shata loi mi laman hkrat sum mat ai. Frozen malu masha garan ai langai mi gaw, thermal cycling a matu galaw da ai IP65-rated unit ni hte shingdaw yang, freezer case ni hta jung da ai n-rated display ni a matu, shawng ningnan shaning laman hta hkrat sum ai lam grau law ai hpe madun dan ai data ni hpe garan kachyan ai. Rated unit ni gaw 40% grau manu dan ai. Madu ai a matu yawng hkrat sum ai manu gaw grai yawm mat ai.

Hardware hpe galaw ai

Law malawng gaw galu kaba wa ai display ni gaw shinggan na hardware n ra ai sha Android- hpe madung tawn ai media player ni hpe hpawng de da ai. Ndai hpawng de da ai computer a quality gaw, playback galaw lu ai atsam, system hpe ngang grin hkra galaw lu ai atsam, asak galu lu ai atsam ni hpe dawdan ya ai.

Processor a npawt nhpang gaw masha ni myit ai hta grau nna ahkyak ai-teng sha ahkyak ai gaw RAM hte storage quality re.

RAMgalu- aten galu ngang grin lam a matu ahkying lawan ai hta grau ahkyak ai. Processor lawan ai raitim RAM 1GB sha nga ai display gaw Android a memory management daw ni hkrat sum mat ai majaw bat law law galaw ngut ai hpang crawl de shayawm mat na re. Content ni gaw matut nna play galaw nga ai, raitim network command ni hpe htang ai lam gaw hkrat sum mat ai, tsan tsan kaw na hparan ai lam hpe n kam sham mat ai, hpang jahtum e system hpe hard reboot galaw ra ai. 2GB n law htum, gram lajang ai aten lapran shata 12 jan galaw na ngu myit mada ai deployment langai ngai a matu 4GB hpe tsun dan u.

Budget display law law gaw Android 7 (sh) 8 hte rau sa ai, hpa majaw nga yang, galaw shapraw ai wa gaw version nnan ni a matu board madi shadaw ai package ni hpe galoi mung n bang ai majaw re. Ndai Android version dingsa ni gaw, shimlam hta n-gun kya ai lam ni hpe chye da ai rai nna, grau nna tatut galaw mai ai hku nga yang, shanhte a app ni hpe Android API nnan ni ra hkra update galaw ai CMS platform ni hte n bung mat ai. 2024 ning hta Android 7 hte display hpe sa dat ai shaloi, shata 18 laman nang lata ai CMS hte n htap htuk mat chye ai. Android 11 n law htum ra ai, Android 12 (sh) 13 hpe ra sharawng ai.

Htingnu tawn da ai lamahkyak ai lam ni mung nga ai, raitim, mari ai ni law malawng myit ai hku n re. Budget display ni hta na flash storage gaw, ka ai aten ni hte rau hkrat sum mat ai n-gun n law ai NAND hpe lang chye ai. Shani shagu n-gun nnan ni hpe download galaw nna cache galaw ai display gaw 2-3 ning laman shi a storage ka ai atsam hpe htum mat nna, file ni hten za mat nna, playback n mai galaw mat chye ai. Sut masa-grade display ni hta grau -hkam sharang lu ai shingbyi shara hpe lang ai (sh) shingbyi shara a prat hpe galu shangun ai wear-leveling algorithms ni hpe jai lang ai. TBW (terabytes ka da ai) hta hkam sharang lu ai atsam hpe san nna, deployment prat tup hta nang myit mada da ai content update frequency hpe hkam sharang lu na kun ngu ai hpe sawn la u.

 

Shelf-Edge madun dan ai lam a sut masa lam

 

100-unit hpe teng sha tawn da ai.23.1-inch galu ai shingdu maga de madun da ailawu na manu jahpu masa hpe gun hpai ai:

Hardware hpe lu la ainhtoi htoi tu ai, nbung n-gun hpe hkang lu ai, Android player ni hpe hpaw shalawm da ai hpaga lam hte seng ai display ni a matu unit langai hta $200-400 hte galaw ai. Budget kaga ladat ni gaw $120-180 hta nga ai raitim, kam hpa mai ai lam hte asak galu na matu hkrit tsang hpa ni hpe gun hpai nga ai, dai ni hpe tsun lai wa sai.Npawt nhpang gawgap ai lamshelf system hte htuk manu ai hta hkan nna unit langai hta $25-75 manu jahpu jaw ra ai. Standard supermarket shelving hta n htap htuk ai shingdu hkrang law law hpe lang ai. Adapter (sh) custom bracket ni hpe ayan lang ra ai.N-gun npawt nhpanggrau kaba ai galai shai ai lam hpe madi madun ai: $50-200 unit langai hta, ya nga ai outlet nga ai hta hkan nna. Shelf-edge display ni gaw shelving run ni hta 600-1200mm shagu power ra ai. Ya nga ai supermarket nkau mi hta ndai zawn dut shabra ai shara law law nga ai. Wan bungli gaw ahkyak ai makoi magap da ai manu hpe madi madun ai.Install galaw ai bunglin-gun jat ai, power matut mahkai ai, network hpe gram lajang ai, hte n-gun jaw ai lam ni hpe jep chyoi ai lam ni lawm ai unit langai hta $40-100 galaw ai.Content hpareng ai ladat hpe gumhpraw bang aisumwi - hpe madung tawn ai CMS platform ni a matu shata mi hta $3-15 kaw nna rai nga ai. Self-hosted galaw ai kaga ladat ni gaw, bai nhtang wa ai manu hpe shayawm ya ai raitim, IT lit hpe jat ya ai.Content galaw shapraw aigrai galai shai chye ai. Product sumla ni hte manu jahpu ni hpe lang nna, madung template galaw da ai lam ni hpe shawng nnan hta $2,000-5,000 daram manu jahpu jaw ra na re. Hpaga lam langai hpra a matu custom video galaw ai shaloi shaning shagu $20,000-50,000 du hkra galaw lu ai.

100 ning a matu shawng ningnan-ning hta bang ai gumhpraw yawng: $45,000-90,000quality tier hte install galaw ai lam hta hkan nna galaw ai.

Vendor quotes hta galoi mung n lawm ai manu jahpu ni hpe laksan myit yu ging ai.

Planogram hpe jahten kau aiis the big one-active shelving ntsa kaw display ni hpe jung ai shaloi, premium labor rates hte shana tup bungli galaw ra ai (sh) shani tup jung ai majaw, mari ai lam hpe pat shingdang nna, aten kadun laman hta arung arai ni hpe shara htawt sit ra ai. Grocery chain langai mi gaw, n-gun dat ai bungli gaw, n-gun dat ai manu yawng hta na 40% sha re ngu sawn la ai; ngam ai 60% gaw, n-gun jat ai aten hta dut shabra ai lam sum mat ai, planogram ni hpe bai gram lajang na matu stocking magam gun ni a matu aten jat ra ai, hpang nta ni hta aten kadun laman tawn da ai arung arai ni kaw na shrinkage byin mat ai.

Network npawt nhpang gawgap ai manu jahpuyawng ngu na daram hpe mau shangun ai. Budget CMS platform ni gaw "gara network hta raitim bungli galaw lu ai" ngu ga sadi jaw da ai raitim, dut mari Wi-Fi network ni gaw, arung arai ni hpe sawk sagawn ai jak ni hte POS terminal ni a matu galaw da ai rai nna, 100+ hpe kalang ta download galaw ai lam ni hpe madun dan na matu bandwidth hte coverage n nga ai. Regional chain langai mi gaw, shanhte a shana shagu na content push gaw, POS terminal ni hpe jahten kau ya ai, store network hpe hkra machyi shangun ai shaloi, rollout galaw ai shaloi, ndai lam hpe mu tam wa ai. Shanhte n budget galaw da ai network upgrade gaw, display ni hta grau manu dan ai.

Gumhpraw bang ai kaw na bai wa ai tengman ai lam

Industry dut ai ni gaw, shelf-edge display ni hta ndau shabra ai arung arai ni a matu dut shabra ai lam 10-30% hpe tsun dan ma ai. Ndai jahpan ni gaw shut ai n re, raitim, context n lawm ai sha lam shadam ai.

Hpa gaw shadawn ai lift hpe shabyin ya ai:n-gun jaw ai lam n nga ai npawt nhpang aten ni hte shingdaw ai lam (static signage hte shingdaw ai lam n re), n-gun jaw ai lam langai ngai a myit maju jung ai lam gaw jat wa ai mari ai lam hpe shabyin ya ai high-impulse categories ni hpe madung tawn ai, shawng nnan na n-nan ai aten laman hta shadawn shadang window kadun ai, cherry-picked a high-performing port ra.

Teng man ai myit mada lam ni:static signage hte shingdaw yang, n-gun kaba ai single digit ni hta mid-teens du hkra, n-gun jaw ai arung arai ni a matu dut shabra ai lam hpe jat wa shangun ai. Store-wide dut shabra ai lam hta tsa lam shadang lahkawng daram pyi rawt jat wa ai gaw lachyum pru ai awng dang lam rai nga ai. Shata kru na ai hpang, customer ni a arawn alai rawt jat wa ai hte maren, peak impact kaw na dan dawng ai hten za ai lam hpe myit mada ra ai shara hta, ngang grin ai lam hpe sharawt u.

McKinsey a dut mari hpaji masa jep joi ai lam hta, Dingdung America hte Europe mungdan ting na malu masha seng ni hpe garan gachyan ai kaw na jahpan ni hpe madung tawn nna, n-gun jaw ai hpan ni a matu, Year 1 dut mari ai lam gaw 11% daram rawt jat wa ai hpe mu lu ai, Year 2 hta gaw, novelty effect yawm wa ai majaw loi mi yawm mat ai hpe mu lu ai. Raitim, bat mi hta kalang n law htum shiga ni hpe bai gram lajang ai dut mari ai ni gaw, Year 2 du hkra grau n-gun ja ai lift hpe matut manoi galaw ma ai.

Akyu hkam la ai math:shani shagu $30,000 shang gumhpraw lu ai supermarket langai mi gaw 2% jat wa ai lift lu ai gaw shani shagu $600 (sh) shaning shagu $219,000 lu ai. 25% n-gun jat ai hta, ndai gaw $55,000 daram jat wa ai n-gun jat ai akyu hpe madi madun ai. Shawng ningnan-ning na deployment manu $70,000 hte shingdaw yang, shata 15 daram hta bai wa na re.

Ndai math gaw-rai tim, n-gun rawng ai content hpe gram lajang ai hte sha bungli galaw ai.Stale content (sh) n seng ai promotion ni hpe madun ai display ni gaw lawan ladan akyu n nga mat ai. Ya aten hta galaw nga ai content hpe bang ai lam gaw lata la mai ai lam n re.

Tesco a mahkrum madup gaw, mai byin ai lam hte ra kadawn ai lam lahkawng yan hpe madun dan nga ai. Shanhte a UK gat seng ni hta garan kachyan ai lam gaw, shawng nnan hta, n-gun ja ai mahtai ni hpe madun dan ai-double-digit lift gaw, Shaning 1 laman hta, -Shaning 2 lapran hta, lift gaw yawm mat sai. Ndai zawn re ai lam ni hpe, ndai system a ningnan ai lam n nga mat wa nna, marketing hpung ni gaw kaga ahkyak ai lam ni hpe myit maju jung wa ai majaw, bat mi hta lahkawng lang kaw nna shata mi hta kalang de hkrat sum wa ai majaw, kata lam bai maram yu ai lam langai mi hta, n-gun yawm mat ai lam hpe tsun ai. Content ga sadi hpe bai gram lajang ai gaw, shawng nnan na hkrang shapraw ai lam law law hpe bai gram lajang ya ai.

Vendor sales team ni tang madun ai ROI jahpan ni gaw, galoi mung, content manu ni gaw, project a shinggan kaw na re ngu sawn la ma ai. Shanhte n re. Grau tengman ai TCO hkrang langai hta 0.5-1.0 FTE matut manoi galaw nga ai shiga ni hpe hparan ai bungli, shing nrai, shiga ni hpe galaw shapraw na matu agency retainer hta shaning shagu $15,000-30,000 lawm ai. Ndai hpe lata n ka shi yang, payback jahpan hta bang da u.

 

Deployment ni gara kaw shut mat ai

 

Deployment shagu awng dang ai n re. Dai zawn re ai hkrat sum ai lam ni gaw, bai kahtap nna pru wa ai:

Content kawsi hpang gara aiuhpung ni gaw hardware hta gumhpraw bang ai shaloi byin pru wa ai, dai hpang -grai law ai marketing magam gun ni hpe content lit ap ya ai shaloi byin ai. Update ni gaw kalang lang byin mat ai. Display ni gaw shata law law na hkra loop langai sha hpe madun dan ai. Customers ni gaw shanhte hpe tsep kawp n myit mada ai.System hpe daw garan aidepartment amyu myu ni shingjawng hkat ai display system ni hpe jai lang ai shaloi byin pru wa ai. LCD ntsa manu jahpu gaw POS system hta manu jahpu hte nhtan shai ai. Customer ni a kam hpa myit yawm mat ai. Staff ni gaw dut shabra ai hta n bung ai lam ni hpe sang lang dan na matu aten jaw ma ai.Shut ai sharacustomer flow hpe sawk sagawn ai hta grau nna, shelf nga ai hpe madung tawn nna install galaw da ai display ni kaw na mahtai ni hpe lu la ai. Law ai-hpaga yumga galaw ai unit ni gaw, n law ai-mawdaw hkawm ai shara ni hpe hkrum sha nga ai. Premium impulse hpan ni hpe n lu la ai.Hkamja lam hpe n yu lanu lahku ailachyum gaw hkrat sum mat ai unit ni gaw bat law law nsin sin nga ai. Nhtoi -hten za mat ai panel ni gaw nsam nsam nsam hpe madun dan ai. Network manghkang ni a majaw display ni hpe offline tawn da ai. Installation gaw premium hta grau nna kabai kau ai zawn rai nga ai.

Sharin achyin ya ai hkrat sum lam langai gaw, shata mali laman, gat seng 60 hta shelf-edge display 2,000 jan hpe jung da ai US ginra kaba langai mi hta lawm ai. Shata 18 na ai hpang, daw mi hta n-ga, bungli galaw nga ai.

Hpa majaw nga yang: unit latsa daram gaw, mari ai hpung ni manu n law ai -hpa majaw nga yang, jak hte hkrat sum mat ai, latsa daram gaw, planogram galai ai aten hta, bai gram na masing n nga ai sha, bai shaw kau hkrum ai, ngam ai ni hpe gaw, shanhte hpe "annocape"ying" ngu mu ai shaloi, store magam gun ni gaw, n-gun n rawng ai sha, n-gun n rawng mat ai. Post-mortem a jahtum daw: "Dai uhpung gaw hpaji masa langai hpe mari la ai. Dai gaw bungli galaw lu ai atsam hpe n mari la ai."

N law htum bawngban ai hkrat sum ai lam langai:Supplier mat mat ai. Ndai stretched LCD market hta Miwa mungdan na galaw shapraw ai company kaji law law lawm nna, dai market de shang wa nna, shaning loi mi tup n-gun ja ai hku dut shabra ai, dai hpang kaga product ni de pivot galaw ai (sh) asan sha pat kau ai. Warranty hpyi shawn ai lam ni hpe n mai hkap la ai byin mat ai. Spare daw ni mat mat ai. Software hpe gram lajang ai lam ni jahkring kau ai. 2021 ning kaw nna medium-sized deployment langai gaw 2023 ning hta supplier wa gaw matut mahkai lam ni hpe n htang tsun ai sha nga mat ai shaloi, shi hkum shi n nga mat sai. Display ni gaw bungli galaw ai, raitim unit ni hkrat sum mat ai shaloi, form factor hte mounting system hte bung ai galai shai ai lam n nga ai. Shawng nnan lang jung ai masum ning laman, deployment yawng hpe manu jahpu tup jaw nna galai ra ai.

 

Htingnu gawgap ai

 

N-gun garan gachyan ai hkrang masa ni

Power infrastructure dawdan ai lam gaw, mari ai ni law malawng chye na ai hta grau nna, deployment manu hte bungli galaw ai lam hta n-gun atsam hpe hkrang shapraw ya ai.

Garan gachyan ai AC n-gun110/220V AC power hpe ap nawng da ai display langai hpra hpe jaw ai. Ndai lam gaw, dut mari shara loi mi sha jaw ya ai outlet density ra ai. Wan jak contract galaw ai bungli gaw manu kaba hpe madi madun ai. Raitim, ndai ladat gaw kam hpa mai ai lam grau law hkra jaw ya ai-unit langai hte langai gaw tinang hkrai sha bungli galaw nga ai.Ginjaw kaw na DC n-gunn-gun jaw ai cabinet hpe lang nna, n-gun n law ai-voltage DC hpe cable run hku nna display law law de sa ya ai. Outlet n law ra ai, htawm hpang hta grau loi ai jat bang ai hte htawt sit ai, raitim nang gaw hkrat sum ai lam langai hpe shapraw nga ai-power supply langai hkrat sum ai gaw unit law law hpe nsin sin shangun ai.Ethernet ntsa na atsam (PoE)Ethernet cabling hku nna data hte rau n-gun jaw na matu network switch ni hpe lang ai. Laksan n-gun npawt nhpang n ra ai, raitim, n-gun n law ai-n-gun madun ai ni (25W npu) hta sha madung tawn nna, wattage law law lu na matu injector (sh) PoE{3}} switch ni ra na re.

Gawgap ai lam nnan (sh) kaba ai hku gram lajang ai lam a matu, gap ai-out aten hta garan jaw ai AC power gaw aten galu-san seng dik ai hparan ladat hpe jaw ya ai. Ya nga ai shara ni de bai gram lajang na matu, centralized DC (sh) PoE gaw installation hpe pat shingdang ai lam hpe shayawm ya ai.

Retrofit project ni hpe rim la ai wan n-gun code manghkang: dut mari shara law malawng hpe nhtoi, katsi ai, POS system ni a matu sawn la ai wan n-gun atsam hte gawgap da ai. 100+ hpe jat bang ai gaw, 15-25W ​​langai hpra hpe madun dan ai gaw, kaji kajaw zawn rai na re-2.5kW yawng-rai tim, ya nga ai panel hta spare breaker shara ni n nga ai rai na re, shing nrai, shelf shara ni hpe daw jau ai branch circuit ni gaw, n-gun rawng nga sai rai na re. Chain langai mi gaw, shanhte a shelf-level pru ai shara ni gaw, refrigeration case nhtoi hte circuit langai sha hta nga ai hpe mu tam wa nna, display load ni hpe jat bang ai gaw, breaker ni hpe pat kau ya ai. Shanhte a project budget hta lawm ai "wan jak bungli kaji" gaw panel hpe hkum tsup hkra gram lajang ai lam byin wa sai.

PoE hpe jai lang na matu masing jahkrat nga ai kadai mung: standard PoE (802.3af) gaw 15.4W sha jaw ya ai, dai gaw nhtoi htoi ai gara display a matu mung n law ai. PoE+ (802.3at) gaw 30W hpe jaw ya ai, dai gaw 23-inch unit law malawng hpe shinggrup ya lu ai. Display kaba ni (sh) nhtoi htoi ai unit ni hta 60-100W hta PoE++ (802.3bt) ra ai. PoE++ a matu switch npawt nhpang gawgap ai lam gaw, madung PoE switch ni a manu hta na 3x daram manu dan ai. Budget hte maren galaw u.

Network gawgap ai lam

Display ni hta, shiga ni hpe gram lajang na matu hte hkamja lam hpe yu reng na matu network matut mahkai lam ra ai.

Ethernet (waya hte)bandwidth grau law ai hte kam mai dik ai raitim, madun ai shara shagu de cable run galaw ra ai. Cable ni hpe shelving infrastructure kata kaw makoi da mai ai prat tup jung da ai shara ni a matu ra sharawng ai.Wi -Fiper-display cabling n lawm ai sha, n-gun n law ai installation manu nga ai raitim, magri shingnip, hka n-gun shayawm ai arung arai ni, shingjawng hkat ai wireless system ni kaw na RF shingjawng ai lam ni hpe hkrum sha nga ai. Shelf-madang shinggrup ai lam hpe laksan myit maju jung let ngang kang ai AP deployment ra ai.Cellular (4G/5G)lachyum gaw display langai hte langai hta tinang a modem lawm nna, zero local network npawt nhpang n ra ai. Data plan ni a majaw, per-unit matut manoi manu jahpu grau law ai raitim, tsan gang ai display ni (sh) kam mai ai buga matut mahkai lam n nga ai shara ni a matu manu dan ai.

Enterprise ni hpe jai lang ai shaloi, Wi-Fi backup hte rau, shawng nnan na shelf run ni a matu Ethernet hpe hkan sa ra ai. Cellular gaw edge case ni hpe sha galaw ya ai.

Tatut hta Wi-Fi manghkang gaw hpaji masa laika buk ni hta tsun da ai hta grau sawng nga ai. Supermarket grup yin ni hta laklai ai hku nna RF shingjawng ai lam ni lawm ai: wan nsen shapraw ai refrigeration compressor ni, signal hpe pat shingdang ai hte nhtoi htoi ai zawn galaw ai magri shingnip ni, nhtoi htoi ai ballast ni, wireless inventory scanner ni, customer smartphone ni, htingbu ni kaw na Wi-ring Fi hpe ayan shingjawng ai ni. Off-hours chyam dinglik ai aten hta hkum tsup hkra bungli galaw ai display gaw RF grup yin tsep kawp galai shai mat ai shaloi, peak shopping aten hta matut mahkai lam sum mat chye ai.

Deployment team langai gaw ndai lam hpe yak hkak ai hku sharin la lu ai: shanhte a display ni hpe install galaw ai shaloi hkum tsup hkra chyam yu ai, dai gaw shana tup byin wa ai. Business aten laman, hka lim ai malu masha ni a daw hta madun da ai shara ni hta, hka lim ai jak ni a nsen grau law ai shara hta, packet sum ai lam gaw 40% jan rai nga ai. Shana tup minit kru daram aten la ai content push gaw shani tup hkying hkum mi jan aten la ai, dai gaw display ni gaw peak shopping aten tup hta stale content ni hpe madun dan ai lachyum re. Dai hpe gram lajang na matu grau sawng ai-hten za ai shara ni de hardwired Ethernet ra ai.

Content hpe hparan ai ladat ra kadawn ai lam ni

CMS platform gaw bungli galaw lu ai atsam hpe dawdan ya ai. N mai htingnut ai ra kadawn ai lam ni:

Content management system dashboard for retail shelf-edge digital signage showing scheduling and proof-of-play analytics

Madang masat masa galaw aidai majaw, chain, ginra, gat seng, ginra, hte langai hkrai madun ai madang ni hta, content hpe deploy galaw mai ai. Mungdan ting na manu jahpu n bung ai lam ni hte gat seng-laksan arung arai ni hpe shaga ai lam ni lawm ai mungdan ting na ndau shabra ai lam gaw ndai granularity hpe ra sharawng ai.Shinggan na data ni hpe hpaw shalawm aidai majaw POS system hta manu galai shai ai lam ni gaw lata hte n galaw ai sha display ni de lwi mat wa ai. Inventory data gaw -stock kaw na pru ai arung arai ni hpe ndau shabra ai lam hpe pat shingdang ra ai. Weather feed ni gaw, mabyin masa hpe shabyin ya lu ai. API-shawng nnan na htingnu gawgap ai lam gaw ndai hpawng de ai lam hpe galaw ya lu ai.-play shiga jaw ai lam a sakse-dai majaw, n-gun jaw ai lam shagu hpe aten masat hte madun ai identifier hte log galaw ai. Ndai data gaw vendor ni a bawngban hpawng hte kata na gram lajang ai lam ni hpe madi shadaw ya ai.Tsaw ai shara kaw na jep chyoi ai lamdashboard hpe online masa, playback shut ai lam ni, nbung katsi ai lam ni hpe hti ai lam ni, nhtoi htoi ai madang ni hpe madun dan ai lam ni hpe jaw ya ai, unit ni offline mat ai shaloi (sh) n kaja ai lam ni hpe madun dan ai shaloi, shi hkum shi sadi jaw ya ai.Template- hpe madung tawn nna galaw ai lamdai majaw-n ​​re ai ni gaw, brand lam matsun ni hpe lawm ai, shawng -gaw da ai template ni hpe lang nna, hkap la mai ai lam ni hpe galaw lu ai. Content update shagu a matu hpaji ninghkring ni hpe kam hpa ai gaw si hkrung si htan byin shangun ai.

 

CMS contract structures ni gaw mari ai ni law malawng jaw ai hta grau nna jep joi ging ai. Per-device license gaw deployment kaji ni a matu lachyum nga ai raitim, scale n kaja ai. Device caps ni hte hpaga hpung license jaw ai gaw, n kaja ai aten ni hta upgrade galaw na matu dip sha ai lam hpe shabyin ya ai. Platform nkau mi gaw API shang na matu, -play hpe sakse madun na matu, shing nrai, npawt nhpang magam bungli rai ra ai, grau kaja ai aten masat masa galaw ai lam ni a matu garan nna manu jahpu jaw ai. Mungdan ting na chain langai mi gaw, shingjawng ai zawn rai nga ai, per-device langai a manu hpe madung tawn nna CMS ga sadi laika hpe ka da ai, dai shaloi, "standard" tier hta POS hpe hpaw shalawm na matu API access n nga ai hpe mu lu ai. API access lawm ai tier gaw device langai hta 3x grau manu dan ai.

Ndai hpawng de ai ga sadi gaw, ndau shabra da ai hte maren galoi mung n lu galaw ai: "real-time POS manu hpe shingdaw ai." Tatut hta, POS system ni gaw minit 15 shagu kaw nna lani mi kalang du hkra aten masat da ai hku nna manu jahpu hpe dut shabra ai. CMS gaw shi hkam la ai hpe sha madun dan lu ai. Tengman ai aten - gaw IT shimlam hpung ni n hkap la ai direct database matut mahkai lam ni hpe ra na re. "Business day langai sha" manu hkrak ai lam hpe myit mada ai lam ni hpe tawn da u, "kalang ta" hkrak ai lam n re.

 

Supplier ni hpe jep joi ai lam

 

Vertical hpawng de ai lam ni:panel lata ai lam, driver board galaw ai lam, hpang jahtum hpawng de ai lam ni hpe hkang ai supplier ni gaw, aten tup hta quality madang ni hpe hkan sa lu ai. Masum ngu na-party a daw ni hpe san seng ai hku shinggyin la lu ai ni gaw, quality hpe shadawn sharam sha lu ai.Burn- hpe chyam yu ai shaloi, madang hku rai ra ai:display shagu hpe n shagun shi yang, n-gun dat ai lam hpe galu kaba hkra galaw ra ai. Hkying hkum 20-4 kaw nna 40-matsat tup wan hkru ai-in gaw, ginra de n shang shi yang, ma hkum si ai lam hkrat sum ai lam ni hpe madun dan ai. Burn-in masat masa galaw na matu hpyi shawn u.Temperature cycling gaw kaja ai galaw shapraw ai ni hpe kaga ni hte garan ginhka ya ai:makau grup yin na hkam sha lam hpe chyam dinglik ai-thermal cycling, humidity hpe hkam sha ai-hkam sharang lu ai atsam hpe jep chyoi ai. Test galaw na matu laika ni hpe hpyi shawn u.Component hpe hkan tam lu na matu ahkyak ai:supplier ni gaw panel source, driver IC galaw ai, power jaw ai ni hpe chye ginhka ra ai. N tsun dan mayu ai gaw, n kaja ai arung arai ni lawm chye ai variable sourcing hpe tsun mayu ai.

Ginwang kata na spare parts jahpanwarranty ngu ai lachyum gaw hpa rai kun ngu ai hpe dawdan ya ai. Volume mari na matu ga sadi n jaw shi yang, -mungdan hta daw ni nga ai kun ngu ai hpe jep yu u.Firmware gram lajang ai labauga sadi madang hpe hpaw shadan dan ai. Lai wa sai lahkawng ning na firmware galai shai ai lam hpe hpyi shawn u. Active rawt jat galu kaba wa ai gaw myit rawt let madi shadaw ai lam hpe madun ai. -asak hpe jahtum kau na (sh) kau da na ngu ai update n nga ai.Hpung hpaw madi shadaw aigaran ginhka ai enterprise-jin jin rai sai supplier ni: API laika buk, hpaji masa hpawng de ai lam karum shingtau ai lam, hte mahtai jaw ai engineering escalation lam ni.Reference mari ai nitengman ai lam hpe jep joi ai lam ni hpe jaw ai. Ndai zawn re ai shadawn shadang nga ai deployment ni a matu matut mahkai lam hpe hpyi shawn u. Kam hpa mai ai mahkrum madup hte madi shadaw ai lam hpe operator ni hte hkrak tsun shaga u.

Supplier ni hpe jep joi ai shaloi, grau nna Miwa mung hta LCD galaw ai lam law dik htum byin ai ni hpe jep joi ai shaloi, shanglawt ai hku jep joi ai lam gaw ahkyak nga ai. SGS hte Bureau Veritas yan gaw, digital signage hte seng nna, jak rung hpe jep joi ai lam hte, arung arai ni hpe masat masa galaw ai lam ni hpe galaw ya nga ai.

Shanhte shakut shaja nga ai ngu myit ai mari ai ni hpe rim la ai factory de sa du ai hkalem hkalau ai lam: sa du hkawm ai factory gaw, order galaw ai factory n rai na re. Sut hpaga company ni gaw, shanhte hte rau bungli galaw ai -quality tsaw ai shara ni hpe madun dan na matu, ayan na hkyen lajang ya ai, dai hpang, ga sadi laika ni hpe ka ngut ai hpang, manu n law ai-arung arai ni hte tengman ai order ni hpe bang ya ai. Dai ninghkap ai lam gaw, ga sadi laika hta galaw shapraw ai shara hpe jep joi na ahkaw ahkang hte tsun da ai, hte galaw shapraw ai aten hta n ndau shabra ai jep joi ai lam ni hpe galaw ai-ga sadi laika garai n galaw shi yang -sa du gawan ai lam ni hpe galaw ai lam rai nga ai.

 

Hkrang shapraw ai lam

 

Masha law law sa ai gat seng langai hta 10-20 unit hpe shawng tawn da u. Product langai lahkawng hpe myit maju jung u. Yaw shada ai lam gaw scale n re ai sha sharin hkam la ai lam re.Pilot a matu awng dang ai masat masa ni:5% hkrat sum ai lam npu na hardware kam hpa mai ai lam, hpyi shawn ai bungli shani langai laman hta update ni hpe galaw ai content workflow, hte dut shabra ai lam hta hkra machyi ai lam gaw, hkang zing ai aten hte shingdaw yang, n-gun jaw ai SKU ni hta shadawn sharam rawt jat wa ai lam hpe madun dan ai.Pru mat na masa:hardware a bungli galaw ai lam, bungli galaw ai lam hta ra kadawn ai lam ni, ROI hpe shawng nnan masat da ai lam ni hpe n galaw shi yang ka da ra ai.

Pilot deployment of bar-type shelf edge LCD displays in a grocery store aisle for performance testing

 

Dai hpang 5-10 store de jat wa na. Install galaw na matu masat da ai lam ni hpe madang masat da u. Content galaw ai bungli hpe formalize galaw na. Ya nga ai n-gun jaw masing jahkrat ai calendar hte hpawng de na. Kata na (sh) ga sadi tawn da ai content galaw lu ai atsam hpe gawgap na. CMS hpe manu jahpu hte arung arai jahpan masa ni hte hkum tsup hkra hpawng de na. Store bungli galaw ai ni hpe madung manghkang hparan ai lam ni hpe sharin ya u. Hkamja lam hte seng ai ladat ni hte spare parts ni hpe jahpan galaw na.

Ngam ai store fleet ting hta deploy galaw u. Install galaw ai kaw na optimization de myit maju jung ai lam hpe galai kau u. A/B hku nna garan ginhka ai hku nna, content ladat ni hpe chyam dinglik ai. Hkrunlam hkawm sa ai lam hpe sawk sagawn ai hta madung tawn nna shara jahkrat ai lam hpe grau kaja hkra galaw ai. Hpan hpajang ai lam rawt jat galu kaba wa ai lam hpe tsun dan ai Content galaw ai lam hpe sawk sagawn ai lam. Volume hpe madung tawn nna, dut mari ai ni hpe kahkyin gumdin ai lam hte ga shaka bai bawngban ai lam.

Program law law hpe jahten kau ya ai pilot design shut ai lam: pilot hpe ap nawng ai project team hte heroic effort hte galaw ai, dai hpang BAU bungli ni gaw dai mahtai ni hpe scale hta bai galaw na hpe myit mada ai. Pilot wa gaw, rollout galaw ai shaloi lu la na resources ni hpe sha asan sha lang ra ai. Pilot wa gaw marketing director hpe shi hkum nan content update shagu hpe myit hkrum shangun ai rai yang, dai myit maju jung ai lam n nga mat ai shaloi, rollout gaw hkrat sum mat na re. Hpaji hparat hpe jep chyoi ai sha n-ga, scalable process a matu Pilot galaw ai.

Supermarket shelf jut ni a matu gang je da ai LCD display ni gaw, chyam dinglik ai hpaji masa n rai sai. Hardware gaw kungkyang sai. Sut masa lam gaw, hkrang masa ni asan sha nga ai deployment law law hta sakse madun da ai. Operational galaw ra ai lam ni hpe chye na da ai.

Display ni gaw bungli galaw na re. Shanhte galaw na kun ngu ai gaw uhpung a lata ai lam re.

Nang gaw shelf-jut, freezer-chyinghka, shing nrai, gumhpraw shaw ai shara ni a matu jat ai LCD madun ai lam ni hpe jep joi nga ai rai yang,Anhte a hpung hte ga shaga u. Anhte gaw range hkum hkra- kaw nna galaw shapraw ai.28-inch myi man langai sha rawng ai daw nide49-inch lahkawng maga na bar hpe madun ai-Grade A panel hpe hkan tam lu ai, 48-hkying hkum wan hkru ai chyam dinglik ai, hte aluminum n-gun hpe hkang lu ai madang hku nna galaw ai.

 

San: Stretched LCD display ngu ai gaw hpa rai nna, n-gun rawng ai screen hte gara hku shai ai kun?

A: Hkrang shapraw ai LCD gaw, 16:9 screen ni hpe hkum hkrang hku n mai lang ai shara ni hta hkan nna, n-gun n rawng ai (16:4 kaw nna 16:1) ultra-dam lada ai display langai mi re. Dai panel hpe mother glass kaw na ndai ratio de native hku cut galaw ai (sh) grau kaba ai panel kaw na trim galaw ai. Hpa majaw nga yang, shi gaw gara digital signage screen hte maren sha, n-gun rawng ai lam ni hpe galaw ya ai, raitim, shi a hkrang masa gaw, n-gun rawng ai bunghku ntsa kaw n rai, mari ai shara kaw na millimeters tsan ai shara kaw dung shangun ai.

San: Shelf-edge LCD ni hpe unit langai hta kade daram manu jahpu jaw ra ai kun?

A: Sut masa- tsangbar-hpan LCD madun ai23′′ hte 37′′ lapran na size ni a matu unit langai hta $200–$400 hte nhtoi htoi ai (500+ nits hpe n-gun jaw ai), aluminum n-gun hpe hkang lu ai, Android media player hpe hpawng de da ai. Budget kaga ladat ni gaw $120–$180 hta nga ai raitim, hkrat sum ai lam grau law ai-deployment nkau mi hta budget unit ni hta na htam masum hta na htam mi gaw shata 8 laman hkrat sum ai hpe mu lu ai. Display hkum nan gaw manu jahpu a daw mi sha rai nga ai; budget gaw unit langai hta $25–$75, n-gun npawt nhpang $50–$200, CMS license a matu shata mi $3–$15 re.

San: Shelf-edge digital madun ai ni gaw dut shabra ai lam hpe teng sha jat ya ai kun?

A: Rai tim, vendor marketing tsun ai hta na jahpan ni gaw yawm ai. Tengman ai jat jat dut shabra ai lam gaw, brochure ni hta lawm ai 30% jahpan ni hte shingdaw yang, n-gun jaw ai arung arai ni a matu, n-gun madun ai arung arai ni a matu, tsa lam shadang lapran -teens tsa lam shadang du hkra, tsa lam shadang langai sha law ai. Dingdung America hte Europe mungdan ting na malu masha seng ni hpe dut shabra ai kaw na McKinsey jahpan hta, n-gun jaw ai hpan ni a matu, Year 1 hta 11% daram rawt jat wa ai hpe mu lu ai. Hkap la ai lam: lift decays byin mat yang, n-gun yawm mat ai. Bat mi hta n law htum content hpe bai gram lajang ai dut mari ai ni gaw grau n-gun ja ai bungli galaw ai lam hpe matut manoi galaw lu ai; shata law law video langai sha hpe display ni hpe loop galaw shangun ai ni gaw, akyu yawm wa ai hpe mu lu ai.

San: Supermarket kaw na shelf-edge hpe madun na matu gara nhtoi madang ra ai kun?

A: 500–700 nits gaw, n-gun rawng ai nta kata na lam ni a matu, . 1, 000+ nits gaw, ntsa kaw nna nhtoi hkrak htoi tu ai shara ni (sh) hkuwawt hkuwawt-htingbu htingbyen ni hpe tawn da ai shara ni a matu, shadawn shadang 9 hpe hkam la lu ai. Dai zawn re ai lam ni hpe n-gun jaw ai lam gaw, "sustained nine-point average" hku nna shadawn ai nhtoi htoi ai hpe hpyi shawn u, center-point (sh) peak transient- n re ai sha, dai n-gun ja ai ladat ni gaw, tengman ai-mungkan a nhtoi hpe 30% (sh) dai hta jan nna grau nna tsun dan lu ai. 70% backlight hta nhtoi htoi ai hpe mung hpyi shawn u, hpa majaw nga yang, dai gaw backlight a prat hpe daw mi shayawm kau na matu, hpaga lam hte seng ai deployment ni hta teng sha galaw ai lam re.

San: Freezer chyinghka ni hta jat ai LCD screen ni bungli galaw lu na kun?

A: Shanhte mai galaw ai, raitim, dai a matu unit hpe gawgap da ai rai yang she mai galaw ai. Freezer-chyinghka hpe jung da ai ni gaw, thermal cycling hpe madun dan ai-18℃kaw nna +22℃du hkra, customer langai chyinghka hpaw shagu -dai hta n-ga, nta kata kaw hka lim ai lam byin pru wa ai. -rated n re ai madun ai lam ni gaw shata loi mi laman hkrat sum mat ai. IP65-rated units ni gaw thermal cycling a matu galaw da ai manu gaw 40% daram grau law ai, raitim frozen-foods garan ai langai mi gaw shanhte a madu ai manu yawng gaw grau yawm ai hpe mu lu ai, hpa majaw nga yang shanhte gaw manu n-htuk ai unit ni hpe zingri zingrat ai mass failures, yeng seng kau ai, galai shai ai lam ni a cycle hpe koi lu ai majaw re.

Q: Store ting hta shelf-edge hpe gara hku power jaw na?

A: Lata na lam masum nga ai. Distributed AC (display langai hta 110/220V pru ai shara ni hpe ap nawng da ai) gaw kam mai dik ai raitim, gat seng nkau mi hta pru ai shara ni gaw shelf madang hta nga ai majaw manu dan ai wan bungli galaw ra ai. Centralized DC (n-gun jaw ai cabinet hpe n-gun n law ai-voltage cable ni hpe jaw sha ai) hpe bang na matu manu n-htuk ai raitim, hkrat sum ai lam langai hpe shabyin ya ai. PoE (Power over Ethernet) gaw garan ginhka ai n-gun npawt nhpang hpe yeng seng kau ya ai raitim, n-gun n law ai-wattage unit ni a matu sha bungli galaw ai-madang PoE gaw 15.4W sha jaw ya ai, dai gaw n law ai; 23′′ display law malawng a matu PoE+ (30W) hte grau kaba ai (sh) nhtoi htoi ai unit ni a matu PoE++ (60–100W) ra na re. Retrofits ni a matu, centralized DC (sh) PoE gaw, manu jahpu-to-hten run ai lam hpe kaja dik htum jaw ya ai.

San: Gara size na jat ai bar display gaw, madang dep ai supermarket shelf langai mi hta hkrak ai kun?

A: Standard supermarket gondola shelf daw langai gaw 600mm (24′′ daram) shing nrai 900mm (36′′ daram) dam ai. LANGAI23-28′′ bar-hpan hpe madun dan ai600mm shelf n-gang hte hkrak ai. LANGAI35-37′′ daw900mm daw (sh) freezer chyinghka htinggrang hpe span galaw ai. Beverage aisles zawn galu kaba ai matut manoi gat ai lam ni a matu,49′′ lahkawng lang - maga de madun da aishing nrai matut mahkai da ai multi-screen gram lajang ai lam ni gaw grau dam lada ai span ni hpe shinggrup da ai. Na a shelf shingdu hkrang hpe n-gun n jaw shi yang, n-gun jaw u-gondola brands ni gaw n htap htuk ai shingdu n-gang ni hpe lang ai majaw, nang ra sharawng ai bracket ni ra na re.

San: Shelf-edge LCD hpe lata ra na kun, shing nrai, electronic shelf label hpe lata ra na kun?

A: Shanhte gaw manghkang amyu myu hpe hparan ma ai.Electronic shingdu masat kumla ni (ESLs)gaw battery-powered e-ink tags ni rai nna, laika man manu jahpu ni hpe galai shai ya ai-arung arai langai hta langai, static manu jahpu hte barcode info hpe madun dan ai, wireless hku nna gram lajang ai.Shelf-hpang LCD madun ain-gun rawng ai screen ni gaw, video, sumla hkrung, hte ndau shabra ai lam ni hpe shelf run hku nna madun dan ai-madun ai lam langai gaw, arung arai hpan ting hpe shinggrup da ai. Rawt jat galu kaba wa ai dut mari deployment law malawng gaw, ndai lahkawng yan hpe lang ma ai: ESLs ni hpe hkrak tup -product manu jahpu jaw na matu, hte stretched LCDs ni hpe ndau shabra ai lam hpe myit maju jung na matu hte impulse-driving content ni a matu. Shanhte gaw shingjawng ai hta grau nna, madi shadaw ya ai.

 

Matut mahkai hti na: POP gaw Marketing hta hpa hpe tsun mayu ai kun?  |  Framing Effect: Hpa majaw langai sha re ai arung arai hpe ga si n bung ai hte grau nna dut shabra ai  |  Walmart a labau shang digital shelf masat kumla hpe shapraw ai  |  Cashier n lawm ai gat seng ni hpe gara hku galaw na

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