Freeman a 2024 Exhibitor Trends Report hta, booth manager ni hkam sha nga sai lam hpe jahpan langai mi tawn da ai: 93% gaw, lead quality gaw ahkyak dik htum mahtai re ngu tsun ma ai, rai tim, 49% sha, shanhte a lead lu la ai mahtai hpe myit dik ai lam tsun ma ai. Dai aten hta, Certain kaw na garan sawk sagawn ai hta, marketing galaw ai ni hta na 94% gaw, shanhte a company gaw event lead ni hpe ahkaw ahkang de galai shai ya lu na matu n lu galaw ai ngu kam ma ai. (cvent.com)
Dai jahpan lahkawng gaw manghkang n bung ai hpe tsun dan ai. Shawng nnan na gaw, booth kaw hpa byin ai lam re. Lahkawng ngu na gaw, dai hpang hpa byin wa ai lam re.Shada da matut mahkai ai kiosk madun aishawng na manghkang hpe hkrak hparan u. Lahkawng ngu na- hpe n gram lajang ai sha, kaga hku galaw ai gaw gumhpraw hpe jahten kau ai.
Ndai garan ginhka ai lam gaw ahkyak ai, hpa majaw nga yang, madun dan ai ni law malawng gaw, manghkang lahkawng yan hpe kalang ta hkrum katut nna, shada da n-gun jaw hkat ai majaw re. Data n kaja ai hku hkam la ai gaw, generic hkan nang hkan sa ai-up de woi sa wa ai; generic hkan nang hkan sa ai- hpe n gawn n sawn di kau ai; ignored outreach gaw show ting a gumhpraw bang ai lam hpe ka jahkrat kau ai zawn shabyin ya ai. Kiosks ni gaw dai cycle hpe capture stage hta dawm kau lu ai, raitim, downstream process gaw grau kaja ai data ni hpe hkam la na matu jin jin rai nga sai rai yang she mai byin ai.
Kadai mung Budget n galaw ai Atsam Bottleneck
Hpaji rawng ai rep langai mi gaw, yak hkak ai B2B arung arai ni-industrial automation, enterprise software, laksan galaw shapraw ai arung arai ni-hkying hkum mi hta manam marai 8 kaw nna 10 du hkra hpe lachyum rawng ai hku hkap tau la lu ai. Badge scan galaw ai n re. Qualification byin ai shara, aten masat masa, budget ahkaw ahkang hpe sharin la ai shara, shanhte tsun dan ai manghkang gaw na a hparan ladat hte teng sha htap htuk ai kun ngu ai lam ni hpe teng sha galaw ai hpaji masa ga shaga ai lam ni.
IMTS, PACK EXPO, Automate zawn re ai show kaba ni hta, mawdaw ni gaw maren mara n hkawm ai. Jahpawt keynotes ngut ai hpang surge nga ai, kaga mid-shana wave, session lapran dead zone ni nga ai. Dai n-gun kaba ai aten hta, 20x20 n-gun kaba ai nta langai mi gaw, hkying hkum mi hta 30 lang na quality interaction ni a ceiling hpe hkra nna, latsa jan sa du ai ni gaw, makau grup yin na lam ni hku hkawm sa wa ai.
Hkrum shaga ai kiosk ni gaw parallel galaw ai lam hku nna bungli galaw ai. Magam gun ni gaw hpaji masa sung ai lam ra ai myit mada shara ni hpe shaga la nga ai shaloi, touchscreen gaw kaga masha yawng a matu sawk tam ai-layer matut mahkai lam ni hpe galaw ya ai: arung arai ni hpe gram lajang ai ni, masat da ai lam ni hpe tam ai ni, video madun dan ai ni, tinang hkum hpe -hpaji jaw ai laika ni hpe galaw ya ai. Casual browser hpe galaw ya ai; teng man ai bungli masing langai hte myit mada lam gaw grau sawng wa ai.
Captello gaw ndai shamu shamawt lam hpe IAEE Expo hta ka da ai! Expo! 2024 ning htum wa maga de, shanhte a interactive photo activation gaw 40% jahkring kau ai rate hpe lu la ai, industry a shadawn shadang 30% hpe shingdaw nna, shadawn shadang dwell aten minit 8 jan nga ai. Dai gaw, na a magam gun ni n galaw ra ai hkungran ai lam re-booth kata na kaga shara ni hta kalang ta byin nga ai qualification ga shaga ai lam ni a matu shanhte hpe lawt lu shangun ai. (kaptello.com)
Hardware n galaw shi yang, Na a Process hpe Audit galaw u
Na a hpang jahtum na show masum kaw na data ni hpe shaw la nna ndai ga san ni hpe teng man ai hku htai u:
Hkying hkum 72 laman hta, rim la hkrum ai ningbaw ningla ni hta na tsa lam shadang kade gaw, tinang ra sharawng ai hkan nang hkan sa ai lam-lu la ai kun? Mass email blast-ga shaga ai lam kaw na (sh) sa du gawan ai wa a myit lawm ai lam hpe tsun dan ai lam langai ngai hpe tsun dan ai tengman ai masha langai hkrai a matu n-gun jaw ai lam n re.
Lead record ni hta, matut mahkai ai lam hta lai nna, atsam marai hte seng ai shiga ni hpe tsa lam shadang kade daram lawm ai kun? Aten masa, budget shadawn shadang, laksan jai lang ai lam, dawdan ai lam- galaw ai lit-dut mari ai lam hpe ahkyak shatai nna, tinang ra sharawng ai hku galaw ya lu ai lam yawng.
Booth kaw nna CRM de shawng nnan dut shabra ai aten du hkra handoff aten kade daram rai na kun? Leads ni hpe upload galaw ai shaloi n re, shinggyim masha langai mi teng sha galaw ai shaloi re.
Na a follow-up rate gaw 50% npu kaw rai yang, na a data hkum tsup ai lam 40% npu kaw rai yang, shing nrai, na a average handoff aten gaw manga ya jan rai yang, nang hta kiosk ni n hparan ya lu ai process manghkang nga ai. Bungli galaw ai lam hpe shawng gram lajang u. Interactive display ni gaw gara system hpe mung shanhte bang ya ai raitim, hkrat sum mat ai ni hpe mung lawm ai hku nna, n-gun ja shangun ai.
Dai jahpan ni gaw grau hkam kaja nna, na a bottleneck gaw teng sha booth capacity (sh) data capture quality rai yang, kiosk ni gaw tara shang gumhpraw bang ai lam byin wa ai. Shanhte gaw grau hkum tsup ai shiga ni hpe hkam la lu ai (sa du ai ni hkum nan-details hpe hkrak hkrak bang lu ai), shanhte gaw digital hku hkam la lu ai (lata hte ka da ai laika ni kaw na transcription errors n nga ai), shanhte gaw matut manoi hkam la lu ai (traffic spike aten hta sum mat ai ahkaw ahkang n nga ai).
Hardware gaw teng sha hpa manu dan ai kun?
Tier masum gaw n bung ai booth ladat ni hte maren rai nna, calendar ni hpe madun dan ai.
Tablet - hpe madung tawn ai hparan ladat ni ($200-$800)ginra lamang ni, tabletop lamang ni hta, shing nrai, grau kaba ai nta ni hta backup unit hku nna, ningbaw ningla ni hpe rim la ai lam hpe hparan ai. Ndai ni gaw iCapture (sh) Captello zawn re ai app ni hpe run galaw nna, CRM hte sync galaw ai, laksan shara n ra ai. Shanhte gaw, grau kaba ai gumhpraw bang na matu ga sadi n jaw shi yang, digital capture gaw shanhte a downstream metrics ni hpe grau kaja hkra galaw ya ai kun ngu ai hpe chyam dinglik ai exhibitors ni a matu shang wa ai shara rai nga ai.
Lapran -hpaji hpaga lam hte seng ai hkrang sumla ni ($2,000-$5,000)32-43 inch daram hta, arung arai ni hpe gram lajang ai ni, video madun ai lam ni, hte shada da matut mahkai lu ai catalog ni hpe madi shadaw ya ai. Npu -tsap ai (sh) counter-mounted, shanhte gaw hpaga yumga madun poi kaba ni hta inline booth ni a matu bungli galaw ai gumra setup ni rai nga ai. Ndai tier gaw nang ra sharawng ai aten hta lachyum pru ai .tinang hkum - daw jau aibooth lagaw npu hpe n uphkang ai sha atsam marai nga ai.
Grau kaja ai matut mahkai lam madun ai ($5,000-$15,000)inch hte dai hta jan ai shara ni hta n-gun ja ai shingdu shingwang ni, hpawng de da ai peripheral ni, shing nrai shinggan-rated gawgap ai lam ni lawm ai. 10x10 inline setup hta grau nna ndai madang hpe n bung ai hku shingjawng nga ai flagship show ni- hta na Island booths ni-dai shara hta nang gaw mahkrum madup hte seng ai gawgap ai lam ni hpe hkrang shapraw dan ai.
Hardware quote ni hta n lawm ai manu jahpu ni:
Teng sha ahkyak ai hpaji masa dawdan lam ni
Specification ga shaga ai lam law malawng gaw, real-mungkan booth a bungli hpe n hkra ai parameters ni hta aten hpe jahten kau ai. Ga san lahkawng gaw B2B madun dan ai ni a matu lata la ai lam hpe shadut ya ai; ngam ai gaw nsen rai nga ai.
Matut mahkai lam:
WiFi hpe kam hpa ai lam gaw latency hte jawng jahkring kau ai hkrit tsang lam hpe shabyin ya ai. Nang gaw, aten dep CRM sync, video content, shing nrai, sumwi database kaw na hkap la ai configurator ni hpe galaw nga ai rai yang, hardwired ethernet gaw kam mai ai ladat langai sha rai nga ai. Ndai gaw show services hku nna manu grau law hkra jai lang nna, booth design galaw ai shaloi masing jahkrat ra ai, raitim, masha law dik ai aten hta, madun dan ai lam lapran -katsi mat ai kiosk langai a yup mang shingran hpe pat shingdang ya ai.
Touch hpaji masa:
Capacitive screen ni gaw smartphone- zawn re ai mahtai hpe jaw ya ai raitim, gloved lang ai lata ni hpe n masat da ai. Hpaga lam madun poi ni, malu masha galaw shapraw ai lam madun poi ni, shing nrai, galaw shapraw ai shara kaw na sa du ai ni gara vertical kaw raitim, infrared touch panel ni gaw gloves ni hpe jum nna, manu n-htuk ai sha ngang grin ai lam hpe jaw ya ai.
ADA hkan sa ai lam gaw, n mai bawngban ai US deployment ni a matu physical parameters ni hpe masat da ya ai: npu kaw nna 48 inch tsaw ai, 10 inch npu de du lu ai tsan ai shara, grup yin 30x48 inch tsaw ai. Shawng ningnan-lang tawt lai ai ni hpe $75,000 du hkra ari jaw na re. Standard configuration ni hta hkan sa ai lam hpe gawgap ai supplier ni gaw, booth hpe hpaw ai shaloi manghkang ni hpe mu tam ai kaw na nang hpe hkye la ai.
Kam hpa mai ai lam hpe tam na matu grau yak ai, raitim, hpaga lam hta sawn la ai hku nga yang, dut mari ai kiosk ni hta na 18% daram gaw, gara aten hta raitim, -n bungli n galaw ai ngu tsun ma ai. Supplier ni hpe tsan tsan kaw nna yu reng ai lam, uptime ga sadi ni hpe ka da ai, on-site madi shadaw ai lam a matu mahtai jaw ai aten ni hpe laksan san yu u.
Htingnu htinggaw jahpan, mari ai, shing nrai, n lawm ai
Shaning shagu na show count gaw, content n bung ai hta grau nna ahkyak ai.
Hkrang shala ai lam law law hta, langai sha re ai arung arai configurator (sh) catalog interface hpe jai lang ai madun dan ai ni-content framework langai sha, atsam marai ga san langai sha, CRM hpaw shalawm ai lam langai sha-laning mi hta show manga (sh) dai hta jan nna, season lahkawng a laman madu ai lam hpe mu lu ai.
Hpa majaw nga yang, n bung ai lam ni hpe ra sharawng ai madun gawk ni-n bung ai arung arai line ni, n bung ai mari ai ni a persona ni, n bung ai vertical focus- gaw, madun dan ai shaloi, n bung ai hku gram lajang ai manu ni hte maren, nta htinggaw jahpan hpe mu lu na re.
Hpa majaw nga yang, n-gun madun ai lam ni gaw, company a ginjaw garan rung, garan gachyan ai shara ni, shing nrai, prat tup madun dan ai nta ni hpe mung galaw ya ai shaloi. Hardware ROI gaw, nang dut shabra ai lam hta, screen langai sha, touchpoint law law hpe madi shadaw ya ai shaloi, hpaga yumga madun poi ni hta lai nna, jat wa ai.
Fit hpe dawdan ai
Kiosks ni gaw asan sha manu dan ai lam hpe jaw ya ai shaloi:
Peak hours aten hta mawdaw lam gaw bungli galaw masha ni a n-gun hta jan nna ayan nga ai. Product ni gaw rep n shang lawm shi yang, tinang hkum tinang-service sawk sagawn ai kaw na akyu lu la ai. Show ni gaw badge data n jaw ai majaw kaga capture ladat ni ra ai. Downstream dut shabra ai lam gaw, badge scan galaw ai sha n lu jaw ai qualification shiga ni hta madung nga ai.
Kiosks ni gaw n law ai shaloi:
Nang bungli galaw ai boutique show ni hta magam gun ni gaw sa du ai masha shagu hpe shanglawm shangun lu ai. Product ni gaw screen ni n mai galaw ai hkum hkrang hkrang shapraw ai lam ra ai. Post-show galaw ai lam ni gaw, jat bang ai lead volume hpe n lu hkam la ai. Budget n law ai majaw, kiosk hta gumhpraw bang ai gaw, magam gun ni (sh) booth design zawn re ai grau ahkyak ai ra kadawn ai lam ni hpe shayawm kau na re.
Nang mari na matu n jin jin rai yang-hti ai ni law law n lu na rai yang-dai a malai galaw ra ai lam ni hpe yu ga:
Lahta e tsun da ai process audit hpe galaw u. Na a hpang jahtum na show masum hpe gang la nna, follow-up rates hte data hkum tsup ai lam hpe sawn la nna, galai shai ai lam teng sha gara kaw hkrat sum ai hpe chye ginhka la u. Manghkang gaw downstream workflow rai yang, dai hpe shawng gram lajang u; hardware mari ai lam n nga ai.
Audit gaw atsam marai hpe teng sha pat shingdang ai lam hku nna madun dan ai rai yang, na a hpang na ginwang madun poi hta tablet-madung tawn ai hparan ladat langai hte pilot galaw u. Self-service hpe hkam la ai gaw data quality hpe grau kaja hkra galaw ya nna, magam gun ni a n-gun hpe shayawm ya ai kun ngu ai hpe hkan tam u. Dai data hpe lang nna, gumhpraw law law bang na matu business case hpe gawgap u.
Nang gaw hpaga lam hte seng ai touchscreen lata la mai ai lam ni hpe jep joi nga ai rai nna, booth ra kadawn ai lam ni hte maren masat da ai lam ni hpe hkan sa ra ai rai yang, 1000 hta configurations ni hpe tam yu u.dai kaw. Audit phase kaw naw nga ai exhibitor ni a matu, dai kaw nna hpang u-hardware dawdan ai lam gaw nang gara manghkang hpe teng sha hparan nga ai hpe chye ngut ai hpang she du wa ai.
